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The Ordinary vs Jole

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and Jole are accessible skincare lines offering targeted treatments for specific complexions. The Canadian brand centers its diverse serums, moisturizers, cleansers, and toners around hyaluronic acid, glycerin, and squalane, suiting dry and dry sensitive skin best. Meanwhile, the other brand focuses exclusively on serums, including a top-rated option for acne-prone skin. Both labels differ in their range of formulations, while providing focused ingredients for individual needs.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and Jole products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs Jole products

The Ordinary vs Jole serums and treatments

Questions and answers

The Ordinary or Jole: which is better?

The Ordinary offers a much wider selection of targeted skincare products on this page and fits best for dry skin, dry sensitive skin, and skin with dark spots, whereas Jole features only a single azelaic acid serum.

What is the difference between The Ordinary and Jole?

The Ordinary offers a large range of products featuring ingredients like hyaluronic acid and squalane, fitting dry skin, dry sensitive skin, and skin with dark spots best. In contrast, Jole is an independent brand that features just one product on this page, an azelaic acid serum.

Which is more affordable, The Ordinary or Jole?

The products on this page from The Ordinary are often noted by reviewers as affordable and offering great value. Jole has only one product on this page, and no pricing information is available to compare affordability directly.

When was The Ordinary founded and who owns it compared to Jole?

The Ordinary was founded in 2016 in Canada and has been owned by The Estee Lauder Companies Inc. since 2021, whereas Jole was founded in 2019 and is independently owned.

Do products from either The Ordinary or Jole contain fragrance?

Every product on this page from both The Ordinary and Jole lists no fragrance in its ingredients.

Which skin types does The Ordinary fit best according to its brand-focused routines?

According to its brand-focused routines, The Ordinary fits dry skin, dry sensitive skin, and skin with dark spots best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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