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The Ordinary vs Jole

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and Jole are modern skincare lines featuring targeted formulas for diverse complexions. The Ordinary offers a wide range of serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, whereas the other brand specializes specifically in concentrated serums. Both brands suit dry and sensitive skin best, while differing primarily in their breadth of product types and specific ingredient pairings.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and Jole products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs Jole products

The Ordinary vs Jole serums and treatments

Questions and answers

The Ordinary or Jole: which is better?

The Ordinary offers a much wider selection of products on this page compared to Jole, making it a better choice for tailored skincare routines. Reviewers frequently note that the products on this page are affordable and great value.

What is the difference between The Ordinary and Jole?

The Ordinary offers a large range of products that are affordable and fit dry and sensitive skin well, while Jole features just one azelaic acid serum.

Which is more affordable, The Ordinary or Jole?

The Ordinary offers affordable and great value serums among the products on this page, while Jole features only a single azelaic acid serum.

When were The Ordinary and Jole founded and who owns them?

The Ordinary was founded in Canada in 2016 and has been owned by The Estee Lauder Companies Inc. since 2021, whereas Jole was founded in 2019 and is independently owned.

How does the fit level of Azelaic Acid compare between The Ordinary and Jole for acne-prone skin?

For acne-prone skin, the fit level of Azelaic Acid is High for both The Ordinary and Jole.

Do any products from The Ordinary or Jole contain added fragrance?

Every product on this page from both The Ordinary and Jole lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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