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The Ordinary vs Jole

The Ordinary and Jole are accessible skincare lines offering targeted treatments for specific complexions. The Canadian brand centers its diverse serums, moisturizers, cleansers, and toners around hyaluronic acid, glycerin, and squalane, suiting dry and dry sensitive skin best. Meanwhile, the other brand focuses exclusively on serums, including a top-rated option for acne-prone skin. Both labels differ in their range of formulations, while providing focused ingredients for individual needs.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and Jole products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

The Ordinary or Jole: which is better?

The Ordinary offers a much larger selection of products on this page across multiple categories like serums, cleansers, and toners, whereas Jole features only a single azelaic acid serum.

What is the difference between The Ordinary and Jole?

The Ordinary offers a large range of fragrance-free skincare products on this page that fit dry, dry sensitive, and sensitive skin best, while Jole features just one azelaic acid serum.

Which is more affordable, The Ordinary or Jole?

Reviewers frequently note that The Ordinary offers affordable and great value serums among the products on this page, whereas no pricing data is available for Jole.

When were The Ordinary and Jole founded, and who owns them?

The Ordinary was founded in Canada in 2016 and has been owned by The Est3 Lauder Companies Inc. since 2021, while Jole was founded in 2019 and is independently owned.

Do products from The Ordinary and Jole contain fragrance?

Every product on this page from both The Ordinary and Jole lists no fragrance in its ingredients.

How does the Lovi fit level for Azelaic Acid compare between The Ordinary and Jole across different skin types?

The Ordinary and Jole both offer an azelaic acid product, and Lovi finds that their fit levels are identical across every tested skin type. Both products show High fit for combination, oily, oily acne-prone, acne-prone, and sensitive skin, and Average fit for dry, dry sensitive, dark spots, and mature skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.