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The Ordinary vs Jole

The Ordinary and Jole are distinct skincare lines offering targeted treatments for diverse complexions. The Canadian brand centers its serums, moisturizers, cleansers, and toners on hyaluronic acid, glycerin, and squalane, suiting sensitive and combination skin best. Conversely, the second line specializes exclusively in serums. Both brands differ in their formulations, while each provides specific solutions for acne-prone skin.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and Jole products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

The Ordinary or Jole: which is better?

The Ordinary offers a much wider range of products with High or Superior Lovi fit levels for sensitive, combination, and dark-spot-prone skin, whereas Jole features only a single product on this page. Reviewers frequently praise the products on this page for being affordable and effective.

What is the difference between The Ordinary and Jole?

The Ordinary offers a large range of fragrance-free skincare products on this page and fits sensitive skin, combination skin, and skin with dark spots best. Jole is an independent brand that currently features only a single azelaic acid serum on this page.

Which is more affordable, The Ordinary or Jole?

The products on this page from The Ordinary are often noted by reviewers as affordable and offering great value. Jole only features a single product on this page, so a broader comparison of affordability is not available.

Which causes fewer breakouts, The Ordinary or Jole?

The products on this page from The Ordinary help with breakouts through various acne-clearing serums and treatments, whereas Jole offers only a single azelaic acid serum.

How do the founding years and corporate ownership of The Ordinary and Jole compare?

The Ordinary was founded in Canada in 2016 and has been owned by The Estée Lauder Companies Inc. since 2021. In contrast, Jole was founded in 2019 and is independently owned.

What do reviewers generally say about the benefits and drawbacks of using products from The Ordinary?

Reviewers often praise the products on this page for being affordable and providing texture-smoothing, acne-clearing, dark spot fading, and gentle serums alongside other benefits. However, some users sometimes note sticky or tacky finishes and pilling issues, as well as other general complaints.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.