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The INKEY List vs NIOD

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and NIOD are distinct skincare brands designed for different routines, with the former founded in 2018 and the latter in 2015. The British brand is known for moisturizers, serums, toners, and eye products built around glycerin, suiting combination and sensitive skin best while offering top options for acne, dark spots, and mature concerns like its Bio-Active Ceramide Repairing and Plumping Moisturizer. Meanwhile, the Canadian brand is widely loved for advanced serums and balancing toners featuring sophisticated formulas that suit mature, sensitive, and dry skin best, including standouts like Modulating Glucosides and Superoxide Dismutase Saccharide Mist. While both brands address various skin needs, they differ through the former's accessible ingredient focus and the latter's scientifically rigorous development.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The INKEY List and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs NIOD products

Questions and answers

The INKEY List or NIOD: which is better?

The INKEY List offers a much wider variety of budget-friendly products on this page with strong Lovi fit levels across most skin types, whereas NIOD features only two specialized items.

What is the difference between The INKEY List and NIOD?

The INKEY List offers a wide range of affordable moisturizers, serums, and toners on this page that generally fit combination, sensitive, and oily acne-prone skin well, whereas NIOD features just a couple of specialized products. Every product on both pages lists no fragrance in its ingredients.

Which is more affordable, The INKEY List or NIOD?

The products on this page for The INKEY List feature affordable moisturizers and affordable serums, whereas NIOD does not mention affordability.

Which causes fewer breakouts, The INKEY List or NIOD?

The products on this page for The INKEY List sometimes note purging and breakouts as a side effect, whereas NIOD does not mention breakouts on this page.

Which brand was founded earlier and in which country, The INKEY List or NIOD?

NIOD was founded earlier in 2015 in Canada, whereas The INKEY List was founded in 2018 in the United Kingdom.

Which parent company owns The INKEY List versus NIOD?

The INKEY List is owned by Brand Evangelists for Beauty Limited, whereas NIOD is owned by The Estée Lauder Companies Inc.

Which brand offers a wider selection of products on the page, The INKEY List or NIOD?

The INKEY List offers a much wider selection of products on the page compared to NIOD, featuring a wide variety of cleansers, toners, serums, and moisturizers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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