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The INKEY List vs NIOD

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and NIOD are distinct skincare brands designed for different routines. The British brand focuses on straightforward moisturizers, serums, toners, and eye products built around glycerin, suiting sensitive and combination skin best. Conversely, the Canadian brand is known for advanced serums and balancing toners featuring sophisticated formulas that suit mature, sensitive, and dry skin. While both offer targeted options for concerns like acne and dark spots, they differ through the former's accessible approach and the latter's scientifically rigorous development.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The INKEY List and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs NIOD products

Questions and answers

The INKEY List or NIOD: which is better?

The INKEY List offers a much wider selection of products on this page compared to NIOD, covering everything from cleansers and toners to serums and moisturizers. Reviewers often mention that The INKEY List provides affordable serums and hydrating moisturizers, whereas NIOD currently features only two products on this page.

What is the difference between The INKEY List and NIOD?

The INKEY List offers a wide selection of sixteen products on this page covering cleansers, serums, and moisturizers that fit sensitive, combination, and oily acne-prone skin best, whereas NIOD features only two specialty products consisting of a serum and a toner. Reviewers note that The INKEY List delivers affordable and lightweight moisturizers, while all products across both brands list no fragrance in their ingredients.

Which is more affordable, The INKEY List or NIOD?

The INKEY List offers affordable options, as reviewers frequently mention its budget-friendly serums and moisturizers, whereas the products on this page for NIOD do not list affordability highlights.

Which causes fewer breakouts, The INKEY List or NIOD?

The products on this page from The INKEY List and NIOD have no specific breakout comparison data, but reviewers sometimes note purging and breakouts with The INKEY List.

Which brand has been on the market longer, The INKEY List or NIOD?

NIOD has been on the market longer, having been founded in Canada in 2015, whereas The INKEY List was founded in the United Kingdom in 2018.

Do any products from The INKEY List or NIOD contain fragrance?

Every product from The INKEY List and NIOD on this page lists no fragrance in its ingredients.

How do the founding countries and parent companies of The INKEY List and NIOD compare?

The INKEY List was founded in the United Kingdom in 2018 and is owned by Brand Evangelists for Beauty Limited, whereas NIOD was founded in Canada in 2015 and has been owned by The Estée Lauder Companies Inc. since 2021.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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