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The INKEY List vs NIOD

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and NIOD are distinct skincare brands designed for different routines. The British brand focuses on straightforward moisturizers, serums, toners, and eye products built around glycerin, suiting sensitive and combination skin best. Conversely, the Canadian brand is known for advanced serums and balancing toners featuring sophisticated formulas that suit mature, sensitive, and dry skin. While both offer targeted options for concerns like acne and dark spots, they differ through the former's accessible approach and the latter's scientifically rigorous development.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The INKEY List and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs NIOD products

Questions and answers

The INKEY List or NIOD: which is better?

The INKEY List offers a much wider range of products that fit sensitive, combination, and acne-prone skin best according to Lovi, whereas NIOD features only two products on this page. Reviewers note that The INKEY List provides affordable and hydrating moisturizers, though some mention packaging issues.

What is the difference between The INKEY List and NIOD?

The INKEY List features a large range of sixteen everyday products that fit sensitive, combination, and acne-prone skin best, whereas NIOD includes only two products on this page. Reviewers note that The INKEY List offers affordable, lightweight, and hydrating moisturizers, though some experience packaging issues.

Which is more affordable, The INKEY List or NIOD?

The INKEY List is more affordable, as reviewers frequently highlight the brand for offering affordable serums and moisturizers. NIOD does not have reviewer mentions of affordability.

Which causes fewer breakouts, The INKEY List or NIOD?

The products on this page for The INKEY List sometimes note purging and breakouts as a side effect, whereas NIOD does not report this for its items. Lovi rates The INKEY List as an average fit for acne-prone skin, while NIOD also shows an average fit for acne-prone skin.

When and where were The INKEY List and NIOD founded, and who owns them?

The INKEY List was founded in 2018 in the United Kingdom and is owned by Brand Evangelists for Beauty Limited. NIOD was founded in 2015 in Canada and has been owned by The Estée Lauder Companies Inc. since 2021.

How does the fit level of the Oat Cleansing Balm compare across different skin types for The INKEY List?

For The INKEY List, the Oat Cleansing Balm achieves a Superior fit level for dry skin, and a High fit level for sensitive, combination, and dry sensitive skin. Its fit level is Average for oily acne-prone, oily, skin with dark spots, and mature skin, while acne-prone skin has a Low fit level.

What key ingredient is found across the products for The INKEY List?

Glycerin is a key ingredient found across the products on this page for The INKEY List.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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