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The INKEY List vs NIOD

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and NIOD are distinct skincare brands designed for different routines. The British brand focuses on straightforward moisturizers, serums, toners, and eye products built around glycerin, suiting sensitive and combination skin best. Conversely, the Canadian brand is known for advanced serums and balancing toners featuring sophisticated formulas that suit mature, sensitive, and dry skin. While both offer targeted options for concerns like acne and dark spots, they differ through the former's accessible approach and the latter's scientifically rigorous development.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The INKEY List and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs NIOD products

Questions and answers

The INKEY List or NIOD: which is better?

The INKEY List offers a much wider variety of products on this page than NIOD, making it better suited for building complete skincare routines. Reviewers frequently mention that its moisturizers and serums are affordable, while both brands list no fragrance in their products.

What is the difference between The INKEY List and NIOD?

The products on this page from The INKEY List span sixteen options with specialized fits for sensitive, combination, and acne-prone skin, while NIOD offers just two products with average to high fits across skin types. Both brands list no fragrance in their ingredients.

Which is more affordable, The INKEY List or NIOD?

The products on this page for The INKEY List feature affordable moisturizers and affordable serums as commonly noted by reviewers, whereas NIOD does not mention affordability.

Which causes fewer breakouts, The INKEY List or NIOD?

The products on this page for The INKEY List sometimes have purging and breakouts noted by reviewers, whereas NIOD has fewer products listed.

When and where were The INKEY List and NIOD founded, and who owns each company?

The INKEY List was founded in 2018 in the United Kingdom and is owned by Brand Evangelists for Beauty Limited, while NIOD was founded in 2015 in Canada and is owned by The Estée Lauder Companies Inc. since 2021.

Do any products from The INKEY List or NIOD contain fragrance in their ingredients?

Every product on the NIOD and The INKEY List pages lists no fragrance in its ingredients.

How does the Lovi fit level of Modulating Glucosides by NIOD compare for sensitive skin versus oily skin?

On Lovi, Modulating Glucosides by NIOD has a High fit level for sensitive skin, whereas it has an Average fit level for oily skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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