🇬🇧United Kingdom

The INKEY List vs NIOD

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and NIOD are distinct skincare brands designed for different routines. The British brand focuses on straightforward moisturizers, serums, toners, and eye products built around glycerin, suiting sensitive and combination skin best. Conversely, the Canadian brand is known for advanced serums and balancing toners featuring sophisticated formulas that suit mature, sensitive, and dry skin. While both offer targeted options for concerns like acne and dark spots, they differ through the former's accessible approach and the latter's scientifically rigorous development.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The INKEY List and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs NIOD products

Questions and answers

The INKEY List or NIOD: which is better?

The INKEY List offers a much wider selection of products on this page across sixteen items compared to NIOD which features only two, making The INKEY List fit best for sensitive, combination, and acne-prone skin types.

What is the difference between The INKEY List and NIOD?

The INKEY List offers a large selection of products on this page fitting sensitive, combination, and acne-prone skin best, whereas NIOD features only two items.

Which is more affordable, The INKEY List or NIOD?

The products on this page for The INKEY List feature affordable moisturizers and affordable serums, while NIOD does not mention affordability.

When was The INKEY List founded compared to NIOD?

The INKEY List was founded in 2018 in the United Kingdom, whereas NIOD was founded earlier in 2015 in Canada.

Which company owns The INKEY List and who owns NIOD?

The INKEY List is owned by Brand Evangelists for Beauty Limited, while NIOD is owned by The Estée Lauder Companies Inc.

How many products are listed for The INKEY List compared to NIOD?

The products on this page include 16 items for The INKEY List compared to just 2 items for NIOD.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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