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The INKEY List vs NIOD

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and NIOD are distinct skincare houses offering targeted solutions for various complexions through thoughtfully crafted formulations. The British brand focuses on accessible essentials built around glycerin, suiting dry and sensitive skin best with moisturizers, serums, toners, and eye products. Conversely, the Canadian brand is widely loved for advanced serums and balancing toners featuring sophisticated formulas that suit mature, sensitive, and dry skin types. While both cater to sensitive profiles, they differ in complexity and scope, providing distinct pathways to skin health.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The INKEY List and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs NIOD products

Questions and answers

The INKEY List or NIOD: which is better?

The INKEY List offers a much wider range of products on this page that fit dry, sensitive, and dry sensitive skin, whereas NIOD features only two options. Reviewers note that The INKEY List delivers affordable, hydrating moisturizers, though packaging issues occasionally arise.

What is the difference between The INKEY List and NIOD?

The INKEY List offers a wide variety of affordable cleansers, serums, and moisturizers that Lovi finds best fit dry, sensitive, and dry sensitive skin, while NIOD features just a couple of specialized products on this page. Reviewers note that The INKEY List products provide hydrating and lightweight moisturizers.

Which is more affordable, The INKEY List or NIOD?

The INKEY List is more affordable, offering budget-friendly serums and moisturizers, whereas NIOD focuses on advanced formulations without specific affordability claims on this page.

Which causes fewer breakouts, The INKEY List or NIOD?

The products on this page for The INKEY List sometimes note purging and breakouts, while NIOD has no such reports on its page.

When and where were The INKEY List and NIOD founded, and who owns them?

The INKEY List was founded in 2018 in the United Kingdom and is owned by Brand Evangelists for Beauty Limited, while NIOD was founded in 2015 in Canada and has been owned by The Estée Lauder Companies Inc. since 2021.

Do any products from The INKEY List or NIOD contain fragrance in their ingredients?

No, every product on this page from both The INKEY List and NIOD lists no fragrance in its ingredients.

What are the main pros and cons that reviewers mention about The INKEY List?

Reviewers note that The INKEY List features hydrating, lightweight, plumping, and affordable moisturizers and serums that work well under makeup. However, they sometimes mention packaging issues, purging and breakouts, a sticky or tacky finish, and an unpleasant smell or scent.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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