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The INKEY List vs NIOD

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and NIOD are distinct skincare brands that offer thoughtfully developed products for varied complexions. The British line relies on glycerin-centered formulas to support sensitive and acne-prone skin through accessible moisturizers, serums, toners, and eye products, while the Canadian brand is widely loved for its advanced serums and balancing toners featuring sophisticated formulas that suit mature, sensitive, and dry skin types best. Both brands approach routine building differently, as the former delivers targeted single-ingredient efficacy and the latter provides scientifically rigorous, multi-pathway solutions.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The INKEY List and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs NIOD products

Questions and answers

The INKEY List or NIOD: which is better?

The products on this page show that The INKEY List offers a much wider selection across various categories, whereas NIOD features only two specific items. Lovi rates The INKEY List as having Superior fit levels for sensitive, acne-prone, and dark-spot-prone skin types.

What is the difference between The INKEY List and NIOD?

The INKEY List offers a wide range of sixteen affordable cleansers, moisturizers, serums, and toners that fit sensitive skin, acne-prone skin, and skin with dark spots best, whereas NIOD features just two targeted specialty products on this page.

Which is more affordable, The INKEY List or NIOD?

The INKEY List is more affordable, offering popular budget-friendly serums and moisturizers. NIOD does not highlight affordability as a key feature for the products on this page.

Which causes fewer breakouts, The INKEY List or NIOD?

The products on this page for The INKEY List sometimes note purging and breakouts, while NIOD has no such reviews listed. Lovi rates the fit for acne-prone skin as Average to Superior across The INKEY List products, and Average for the NIOD products.

When and where were The INKEY List and NIOD founded, and who owns them?

The INKEY List was founded in 2018 in the United Kingdom and is owned by Brand Evangelists for Beauty Limited, while NIOD was founded in 2015 in Canada and is owned by The Estee Lauder Companies Inc. since 2021.

How do the Lovi fit levels for dry skin compare between The INKEY List's Modulating Glucosides and NIOD's products?

The INKEY List does not feature Modulating Glucosides, which is a NIOD product with a High Lovi fit level for dry skin. For dry skin, the products on this page from The INKEY List achieve fit levels ranging from Low to Superior.

Do any products from The INKEY List or NIOD contain fragrance in their ingredients?

No, every product on this page from The INKEY List and NIOD lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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