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The INKEY List vs NIOD

The INKEY List and NIOD are distinct skincare brands designed for different routines. The British brand focuses on straightforward moisturizers, serums, toners, and eye products built around glycerin, suiting sensitive and combination skin best. Conversely, the Canadian brand is known for advanced serums and balancing toners featuring sophisticated formulas that suit mature, sensitive, and dry skin. While both offer targeted options for concerns like acne and dark spots, they differ through the former's accessible approach and the latter's scientifically rigorous development.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The INKEY List and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

The INKEY List or NIOD: which is better?

The INKEY List offers a much wider range of products on this page and fits sensitive, combination, and oily skin best.

What is the difference between The INKEY List and NIOD?

The INKEY List features a wide selection of affordable cleansers, serums, and moisturizers that fit sensitive, combination, and oily skin best, whereas NIOD offers a very limited range of products on this page.

Which is more affordable, The INKEY List or NIOD?

The INKEY List is more affordable, as the products on this page include affordable moisturizers and affordable serums.

Which causes fewer breakouts, The INKEY List or NIOD?

The products on this page for The INKEY List and NIOD do not have direct comparative data for breakouts, although reviewers sometimes note purging and breakouts with The INKEY List.

Between The INKEY List and NIOD, which brand has been on the market longer and where were they founded?

The INKEY List has been on the market longer, having been founded in 2018 in the United Kingdom, whereas NIOD was founded in 2015 in Canada.

How do the product selections and skin type fit levels compare between The INKEY List and NIOD?

The INKEY List offers a wide range of sixteen products with Lovi fit levels spanning from Superior to Caution across multiple skin types, whereas NIOD features just two products on the page with fit levels ranging from High to Average.

Which brand offers products containing glycerin and having no fragrance across their entire lineup?

The INKEY List offers products containing glycerin and having no fragrance across the products on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.