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The INKEY List vs Asarai

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

This page compares some of the most popular The INKEY List and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs Asarai products

Questions and answers

The INKEY List or Asarai: which is better?

The INKEY List offers a much wider variety of products on this page across multiple categories like cleansers, serums, and moisturizers, whereas Asarai features only a single face mask. Additionally, the products on this page from The INKEY List achieve Superior and High fit levels for several skin types, while Asarai's face mask only reaches an Average fit across all skin types.

What is the difference between The INKEY List and Asarai?

The INKEY List offers a wide variety of cleansers, serums, toners, and moisturizers with fit levels reaching Superior for various skin types, whereas Asarai features only a single face mask with an Average fit level across all skin types.

Which is more affordable, The INKEY List or Asarai?

The INKEY List offers affordable serums and moisturizers, whereas Asarai features only one product on the page with no affordability mentioned.

Which causes fewer breakouts, The INKEY List or Asarai?

The products on this page for The INKEY List include options that help manage acne-prone skin with High or Superior fit levels, whereas Asarai offers only a single face mask with an Average fit for acne-prone skin.

Which brand has more products listed on the comparison page, The INKEY List or Asarai?

The INKEY List has more products listed on the comparison page than Asarai, with sixteen products compared to Asarai's single product.

When were The INKEY List and Asarai each founded?

The INKEY List was founded in 2018 in the United Kingdom. Asarai was also founded in 2018.

Do either The INKEY List or Asarai include fragrance in their products?

Every product on this page for both The INKEY List and Asarai lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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