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The INKEY List vs Asarai

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and Asarai are distinct skincare lines formulated to support diverse complexions through targeted ingredients and textures. The INKEY List offers moisturizers, serums, toners, and eye products built around glycerin, suiting dry and dry sensitive skin best while addressing acne-prone, dark-spot, and mature concerns with specific formulas. Meanwhile, Asarai is cherished for its nutrient-rich clay masks and deeply restorative botanical bases that suit balanced, dry, and combination skin best. While both deliver thoughtful hydration and soothing care, the British brand emphasizes barrier-restoring compounds, whereas its counterpart transforms daily routines into mindful rituals with purifying extracts.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

This page compares some of the most popular The INKEY List and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs Asarai products

Questions and answers

The INKEY List or Asarai: which is better?

The INKEY List is a better choice than Asarai because the products on this page offer superior to high Lovi fit levels across multiple skin types, whereas Asarai only features a single face mask with average fit levels.

What is the difference between The INKEY List and Asarai?

The products on this page for The INKEY List include sixteen options with varying Lovi fit levels across multiple skin types, whereas Asarai offers only a single face mask with an Average Lovi fit level for all skin types.

Which is more affordable, The INKEY List or Asarai?

Reviewers on the page state that The INKEY List offers affordable moisturizers and affordable serums, whereas Asarai has no such pricing feedback listed.

Which causes fewer breakouts, The INKEY List or Asarai?

Reviewers note that the products on this page for The INKEY List sometimes lead to purging and breakouts. Asarai only features one product on this page, Earth Tones Face Mask, and Lovi rates its fit for acne-prone skin as Average.

When was The INKEY List founded compared to Asarai?

The INKEY List was founded in 2018 in the United Kingdom. Asarai was also founded in 2018.

Do any products from The INKEY List or Asarai contain fragrance?

Every product on this page from The INKEY List and Asarai lists no fragrance in its ingredients.

Which brand offers a wider variety of skincare products on this page?

The INKEY List offers a wider variety of skincare products on this page, featuring cleansers, toners, serums, and moisturizers, whereas Asarai only lists a single face mask.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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