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The INKEY List vs Asarai

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and Asarai are distinct skincare lines offering targeted hydration and barrier care. The INKEY List features moisturizers, serums, toners, and eye products built around glycerin, suiting dry and sensitive skin best. Asarai is cherished for its nutrient-rich clay masks and restorative botanical formulas that suit balanced, dry, and combination skin. While both brands deliver thoughtful care, they differ in their core offerings and ingredient focus.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

This page compares some of the most popular The INKEY List and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs Asarai products

Questions and answers

The INKEY List or Asarai: which is better?

The INKEY List offers a much wider variety of products on this page than Asarai, covering multiple categories like cleansers, serums, and moisturizers.

What is the difference between The INKEY List and Asarai?

The INKEY List offers a wide range of targeted serums, cleansers, and moisturizers that fit dry and sensitive skin best, whereas Asarai features only a single face mask on this page.

Which is more affordable, The INKEY List or Asarai?

Reviewers note that the products on this page from The INKEY List include affordable moisturizers and affordable serums, whereas the single product listed for Asarai does not have cost information mentioned.

Which causes fewer breakouts, The INKEY List or Asarai?

The products on this page for The INKEY List sometimes note purging and breakouts as a side effect, whereas Asarai has no reported breakouts on its page.

When were The INKEY List and Asarai founded?

The INKEY List was founded in 2018 in the United Kingdom, while the founding year for Asarai is not available on the page.

Which brand offers products with a Superior Lovi fit level for dry skin?

The INKEY List offers products on this page with a Superior Lovi fit level for dry skin, such as the Oat Cleansing Balm, Polyglutamic Acid Serum, and Caffeine Eye Cream, whereas Asarai has none.

Do products from The INKEY List and Asarai contain fragrance?

Every product on this page from both The INKEY List and Asarai lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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