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The INKEY List vs Asarai

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

This page compares some of the most popular The INKEY List and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs Asarai products

Questions and answers

The INKEY List or Asarai: which is better?

The INKEY List offers a much wider range of products on this page than Asarai, with several items earning Superior Lovi fit levels for sensitive skin and acne-prone skin. Reviewers often mention its affordable serums and hydrating moisturizers, though some note packaging issues.

What is the difference between The INKEY List and Asarai?

The INKEY List offers a wide range of sixteen products on this page that fit sensitive skin, acne-prone skin, and skin with dark spots best, whereas Asarai features only one product on the page, the Earth Tones Face Mask.

Which is more affordable, The INKEY List or Asarai?

The INKEY List offers affordable moisturizers and serums among the products on this page, while Asarai does not have affordability mentioned for its single product.

Which causes fewer breakouts, The INKEY List or Asarai?

The INKEY List products on this page sometimes note purging and breakouts.

Which brand offers more products on this page, The INKEY List or Asarai?

The INKEY List offers more products on this page than Asarai, with a wide variety of cleansers, serums, and moisturizers.

Do any products from The INKEY List or Asarai contain fragrance?

Every product on this page for both The INKEY List and Asarai lists no fragrance in its ingredients.

When was The INKEY List founded and who owns it?

The INKEY List was founded in 2018 in the United Kingdom and is owned by Brand Evangelists for Beauty Limited.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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