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The INKEY List vs Asarai

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and Asarai are distinct skincare lines, with the former being a British brand founded in 2018 and owned by Brand Evangelists for Beauty Limited. The INKEY List offers targeted moisturizers, serums, toners, eye products, and more built around glycerin, suiting sensitive and combination skin best while addressing acne, dark spots, and aging through specific formulas. In contrast, Asarai is cherished for its nutrient-rich clay masks and deeply restorative botanical formulas that suit balanced, dry, and combination skin best. While both deliver thoughtful hydration and soothing care, the first focuses on clinical ingredients like glycerin and azelaic acid, whereas the latter transforms daily routines into mindful rituals with purifying extracts.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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This page compares some of the most popular The INKEY List and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs Asarai products

Questions and answers

The INKEY List or Asarai: which is better?

The INKEY List offers a wide range of products with various fit levels across different skin types, while Asarai features only a single face mask on this page with an average fit level for all skin types.

What is the difference between The INKEY List and Asarai?

The INKEY List offers a wide variety of cleansers, serums, and moisturizers that Lovi rates from Average to Superior across multiple skin types, whereas Asarai features only a single face mask rated as Average for all skin types.

Which is more affordable, The INKEY List or Asarai?

The INKEY List offers affordable options, as reviewers note affordable moisturizers and affordable serums among the products on this page. Asarai does not provide reviewer pricing information on this page.

Which causes fewer breakouts, The INKEY List or Asarai?

The products on this page for The INKEY List sometimes note purging and breakouts as a side effect, while Asarai features only a single mask product that has an average Lovi fit for acne-prone skin.

When was The INKEY List founded and who is it owned by?

The INKEY List was founded in 2018 in the United Kingdom and is owned by Brand Evangelists for Beauty Limited.

Do either The INKEY List or Asarai products contain fragrance?

Every product on the INKEY List and Asarai pages lists no fragrance in its ingredients.

Which skin types does The INKEY List fit best according to its brand-focused routines?

According to its brand-focused routines, The INKEY List fits sensitive skin, combination skin, and oily acne-prone skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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