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The INKEY List vs Asarai

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and Asarai are distinct skincare lines, with the former being a British brand founded in 2018 and owned by Brand Evangelists for Beauty Limited. The INKEY List offers targeted moisturizers, serums, toners, eye products, and more built around glycerin, suiting sensitive and combination skin best while addressing acne, dark spots, and aging through specific formulas. In contrast, Asarai is cherished for its nutrient-rich clay masks and deeply restorative botanical formulas that suit balanced, dry, and combination skin best. While both deliver thoughtful hydration and soothing care, the first focuses on clinical ingredients like glycerin and azelaic acid, whereas the latter transforms daily routines into mindful rituals with purifying extracts.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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This page compares some of the most popular The INKEY List and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs Asarai products

Questions and answers

The INKEY List or Asarai: which is better?

The INKEY List offers a much wider variety of products on this page compared to Asarai, which features only a single face mask. Reviewers often mention that the products on this page provide affordable hydrating and lightweight moisturizers.

What is the difference between The INKEY List and Asarai?

The INKEY List offers a wide variety of skincare products on this page with different Lovi fit levels across skin types, whereas Asarai features only a single face mask with average fit levels across the board. Reviewers of the products on this page often mention affordable moisturizers and serums from The INKEY List.

Which is more affordable, The INKEY List or Asarai?

The INKEY List offers affordable moisturizers and serums among the products on this page, while Asarai does not feature affordability highlights for its single mask. Reviewers often mention low prices for The INKEY List formulas, whereas Asarai provides no similar pricing feedback.

Which causes fewer breakouts, The INKEY List or Asarai?

The products on this page from The INKEY List and Asarai both list no fragrance in their ingredients, though some reviewers of The INKEY List sometimes note purging and breakouts. Lovi rates the fit for acne-prone skin across the products on this page as ranging from Low to Superior for The INKEY List and Average for Asarai.

Which brand was founded in the United Kingdom?

The INKEY List was founded in the United Kingdom in 2018, whereas Asarai's founding location is not specified.

Do any products from either The INKEY List or Asarai contain fragrance?

Every product on the pages for both The INKEY List and Asarai lists no fragrance in its ingredients.

How many products are featured for Asarai on this page compared to The INKEY List?

The products on this page feature only one item for Asarai, whereas The INKEY List includes sixteen different products.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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