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The INKEY List vs Asarai

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and Asarai are distinct skincare lines, with the former being a British brand founded in 2018 and owned by Brand Evangelists for Beauty Limited. The INKEY List offers targeted moisturizers, serums, toners, eye products, and more built around glycerin, suiting sensitive and combination skin best while addressing acne, dark spots, and aging through specific formulas. In contrast, Asarai is cherished for its nutrient-rich clay masks and deeply restorative botanical formulas that suit balanced, dry, and combination skin best. While both deliver thoughtful hydration and soothing care, the first focuses on clinical ingredients like glycerin and azelaic acid, whereas the latter transforms daily routines into mindful rituals with purifying extracts.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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This page compares some of the most popular The INKEY List and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs Asarai products

Questions and answers

The INKEY List or Asarai: which is better?

The INKEY List offers a much wider variety of products on this page across multiple categories like cleansers, serums, and toners compared to Asarai, which features only a single face mask. Reviewers note that the products on this page from The INKEY List are affordable and feature hydrating moisturizers.

What is the difference between The INKEY List and Asarai?

The INKEY List offers a wide variety of affordable cleansers, serums, and moisturizers that fit sensitive, combination, and oily acne-prone skin best, whereas Asarai features only a single face mask on this page with average fit levels across skin types. Both brands list no fragrance in the ingredients of the products on this page.

Which is more affordable, The INKEY List or Asarai?

The INKEY List offers more affordable skincare options, with reviewers frequently highlighting its affordable moisturizers and serums. Asarai features only one product on this page, the Earth Tones Face Mask, and does not emphasize affordability.

Which causes fewer breakouts, The INKEY List or Asarai?

The INKEY List may occasionally cause purging and breakouts according to reviewer feedback, whereas Asarai has no reported breakouts on this page. Lovi fits Asarai's Earth Tones Face Mask as Average for acne-prone skin.

Which brand has been around longer, or were both The INKEY List and Asarai founded in the same year?

Both The INKEY List and Asarai were founded in the same year, in 2018.

How many products are listed for Asarai compared to The INKEY List on the comparison page?

Asarai has only one product listed on this page, whereas The INKEY List features sixteen different products.

Do any products from either The INKEY List or Asarai contain fragrance in their ingredients?

Every product on this page for both The INKEY List and Asarai lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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