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The INKEY List vs Asarai

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and Asarai are distinct skincare lines, with the former being a British brand founded in 2018 and owned by Brand Evangelists for Beauty Limited. The INKEY List offers targeted moisturizers, serums, toners, eye products, and more built around glycerin, suiting sensitive and combination skin best while addressing acne, dark spots, and aging through specific formulas. In contrast, Asarai is cherished for its nutrient-rich clay masks and deeply restorative botanical formulas that suit balanced, dry, and combination skin best. While both deliver thoughtful hydration and soothing care, the first focuses on clinical ingredients like glycerin and azelaic acid, whereas the latter transforms daily routines into mindful rituals with purifying extracts.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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This page compares some of the most popular The INKEY List and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs Asarai products

Questions and answers

The INKEY List or Asarai: which is better?

The INKEY List offers a much wider variety of products on this page across multiple categories compared to Asarai, which features only a single face mask.

What is the difference between The INKEY List and Asarai?

The products on this page from The INKEY List feature a broad range of serums, toners, and moisturizers with fit levels reaching Superior for sensitive, combination, and acne-prone skin, whereas Asarai only offers a single face mask on this page that has an Average fit across all skin types.

Which is more affordable, The INKEY List or Asarai?

The products on this page from The INKEY List feature affordable moisturizers and serums as notable highlights, whereas Asarai offers a single face mask on this page without pricing or affordability highlights. Reviewers frequently mention affordability as a key benefit for the INKEY List range.

Which causes fewer breakouts, The INKEY List or Asarai?

The products on this page for The INKEY List and Asarai do not provide comparative data on breakouts.

When were The INKEY List and Asarai founded?

The INKEY List was founded in 2018 in the United Kingdom, while Asarai was also founded in 2018.

Which brand offers more products for dry skin, The INKEY List or Asarai?

The INKEY List offers more products for dry skin on this page, whereas Asarai features only a single face mask. Reviewers mostly mention that The INKEY List provides hydrating moisturizers, and several products achieve a Superior or High fit level for dry skin.

Do products from The INKEY List or Asarai contain fragrance?

Every product on this page from The INKEY List and Asarai lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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