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Beauty of Joseon vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and the purest are skincare brands known for gentle, thoughtful daily care. The first brand offers serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, while the second is deeply cherished for its gentle moisturizers and thoughtfully composed formulas. Both suit dry and sensitive skin best, with the second also suiting combination skin and offering reliable daily support for acne-prone skin. They differ as the first brand provides standout options for specific concerns like acne, dark spots, and mature skin through purposeful key ingredients, whereas the second continues to earn praise through consistent, understated performance.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

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This page compares some of the most popular Beauty of Joseon and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs the purest products

Questions and answers

Beauty of Joseon or the purest: which is better?

Beauty of Joseon is the better choice for most shoppers on this page because every product lists no fragrance, whereas the products on this page from the purest contain fragrance.

What is the difference between Beauty of Joseon and the purest?

Beauty of Joseon offers a wide range of fragrance-free products on this page that achieve a High or Superior Lovi fit for dry and sensitive skin types, whereas the purest features just one product with fragrance that achieves a High fit for sensitive skin.

Beauty of Joseon or the purest: which moisturizer is better?

Beauty of Joseon offers multiple moisturizers like Dynasty Cream and Red Bean Water Gel that achieve a High Lovi fit for dry and sensitive skin, whereas the purest solutions moisturizer only reaches an Average fit for those skin types. Topical hyaluronic acid, found in Beauty of Joseon products, helps improve skin hydration and moisture retention.

Dermatologic Therapy, 2022

Which is more affordable, Beauty of Joseon or the purest?

This page does not provide pricing information to compare the affordability of Beauty of Joseon and the purest.

Which causes fewer breakouts, Beauty of Joseon or the purest?

Beauty of Joseon offers multiple products on this page featuring a High fit for acne-prone skin, whereas the purest features solutions with a Low fit for acne-prone skin.

Between Beauty of Joseon and the purest, which brand offers fragrance-free products?

Beauty of Joseon offers fragrance-free options because every product on this page lists no fragrance in its ingredients, whereas the purest includes fragrance in its solutions product.

How do the founding years and parent companies of Beauty of Joseon and the purest compare?

Beauty of Joseon was founded in 2016 in South Korea and is owned by Goodai Global Inc. In contrast, the purest was founded in 2020 and is owned by Evly Pharma Cosmetics.

Which brand has more product options for sensitive skin, Beauty of Joseon or the purest?

Beauty of Joseon offers significantly more product options for sensitive skin than the purest, with multiple items reaching High or Superior Lovi fit levels for sensitive skin types. In contrast, the purest lists only a single product on this page that achieves a High fit level for sensitive skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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