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BYOMA vs SEYOUL

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and SEYOUL are two distinct skincare lines offering thoughtful preparations that care for the complexion with quiet precision. The British brand is known for its moisturizers, toners, cleansers, and serums anchored by tri-ceramide and squalane, suiting dry and dry sensitive skin best by improving barrier hydration and fighting oxidative stress. Meanwhile, the other line is loved for nourishing masks and delicate formulas that suit dry, oily, and combination skin best. They differ primarily in their core ingredient profiles and the broader range of skin types they accommodate, with both providing targeted options like the Collagen Night Wrapping Mask for acne-prone skin.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and SEYOUL products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs SEYOUL products

Questions and answers

BYOMA or SEYOUL: which is better?

BYOMA offers a much wider range of products, with Lovi fit levels reaching Superior for dry skin, dry sensitive skin, and sensitive skin. In contrast, SEYOUL features only a single mask on this page, which has lower fit ratings across most skin types.

What is the difference between BYOMA and SEYOUL?

BYOMA offers a broad range of 17 products spanning cleansers, toners, serums, and moisturizers that achieve Superior or High Lovi fit levels for dry, sensitive, and other skin types, whereas SEYOUL features only a single mask product on this page with Average to Warning fit levels. BYOMA products rely on key ingredients like ceramides and a tri-ceramide complex to help strengthen the skin barrier.

Which is more affordable, BYOMA or SEYOUL?

The page does not provide pricing information for either BYOMA or SEYOUL, so affordability cannot be compared here.

Which causes fewer breakouts, BYOMA or SEYOUL?

BYOMA has many products with a High Lovi fit for acne-prone skin, while SEYOUL only features a mask that carries a Caution fit level for that skin type.

When were BYOMA and SEYOUL founded and who owns them?

BYOMA was founded in the United Kingdom in 2022 and is owned by Bansk Group as of 2025. SEYOUL was also founded in 2022, and it is owned by Thành Vinh Holdings.

Which brand offers more products for dry skin, BYOMA or SEYOUL?

BYOMA offers far more products for dry skin, with seventeen items on this page featuring Lovi fit levels of Superior, High, or Average, whereas SEYOUL lists only one product with an Average fit.

Do BYOMA and SEYOUL products contain fragrance?

BYOMA offers mostly fragrance-free products on this page, with 16 out of 17 items listing no fragrance. Similarly, SEYOUL lists no fragrance in the ingredients of every product on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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