🇬🇧United Kingdom

BYOMA vs SEYOUL

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and SEYOUL are skincare brands that offer thoughtful preparations to care for the complexion with quiet precision. The British brand BYOMA is known for its moisturizers, toners, cleansers, and serums featuring tri-ceramide and squalane, suiting dry and sensitive skin best. Meanwhile, the brand SEYOUL is loved for its nourishing masks and delicate formulas, which suit dry, oily, and combination skin best. They differ primarily in their product types and specific ingredient focuses, with both delivering reliable daily support.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and SEYOUL products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs SEYOUL products

Questions and answers

BYOMA or SEYOUL: which is better?

BYOMA is a much better choice for most shoppers, as the products on this page achieve mostly Superior and High fit levels across almost all skin types, whereas SEYOUL features only a single mask with Average to Warning fits. BYOMA also offers a wide range of moisturizers, cleansers, and serums formulated with skin-barrier-strengthening ingredients like ceramides.

What is the difference between BYOMA and SEYOUL?

BYOMA offers a broad range of 17 products with high Lovi fit levels for dry and sensitive skin types, whereas SEYOUL features a single mask on this page with average to warning fit levels across skin types.

Which is more affordable, BYOMA or SEYOUL?

The provided page facts do not contain pricing information to determine whether BYOMA or SEYOUL is more affordable.

Which causes fewer breakouts, BYOMA or SEYOUL?

BYOMA is a better option for avoiding breakouts, as SEYOUL products on this page show caution or warning fit levels for acne-prone skin. BYOMA offers several cleansers and treatments that achieve High fit levels for acne-prone skin, though reviewers sometimes note breakouts and acne as an issue with the brand.

When were BYOMA and SEYOUL founded and who owns them?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group. SEYOUL was also founded in 2022, and it is owned by Thành Vinh Holdings.

Which BYOMA products have a Superior fit level for dry skin?

For dry skin, the products on this page with a Superior fit level from BYOMA include the Hydrating Serum, Balancing Face Mist, Moisturizing Rich Cream, Hydrating Recovery Oil, and Melting Balm Cleanser.

What are the main fragrance differences and key ingredients between BYOMA and SEYOUL products?

BYOMA features 16 fragrance-free products alongside one item with fragrance, whereas SEYOUL lists no fragrance across all products on this page. The key ingredients found across BYOMA products include ceramide, tri-ceramide complex, squalane, and glycerin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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