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Beauty of Joseon vs SEYOUL

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and SEYOUL are thoughtful skincare brands that care for the complexion with quiet precision. Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019, celebrated for its nourishing serums, masks, moisturizers, sunscreens, and more that thoughtfully blend niacinamide, glycerin, and hyaluronic acid. While the first brand suits sensitive skin and skin with dark spots best, SEYOUL suits dry, oily, and combination skin best with its nourishing masks and delicate formulas. Both brands differ in their specific standout offerings, such as the Ground Rice and Honey Glow Mask, the Light On Serum: Centella + Vita C, and the Revive Eye Serum for the first, and the Collagen Night Wrapping Mask for the second.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

This page compares some of the most popular Beauty of Joseon and SEYOUL products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs SEYOUL products

Questions and answers

Beauty of Joseon or SEYOUL: which is better?

Beauty of Joseon offers a much broader range of products with High and Superior Lovi fit levels across multiple skin types, whereas SEYOUL only features one mask with Average to Warning ratings. Beauty of Joseon uses key ingredients like niacinamide and hyaluronic acid that help improve skin hydration and reduce pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Beauty of Joseon and SEYOUL?

Beauty of Joseon offers a wide range of products with High or Superior Lovi fit levels across multiple skin types, whereas SEYOUL features only a single mask on this page with Average to Warning fit levels. Beauty of Joseon relies on key ingredients like niacinamide and hyaluronic acid to help brighten skin and improve hydration.

The British Journal of Dermatology, 2002Dermatologic Therapy, 2022

Which is more affordable, Beauty of Joseon or SEYOUL?

The page does not provide pricing information to determine whether Beauty of Joseon or SEYOUL is more affordable.

Which causes fewer breakouts, Beauty of Joseon or SEYOUL?

Beauty of Joseon offers a wide variety of products with High and Superior Lovi fit levels for acne-prone skin, whereas SEYOUL has a very limited range that rates poorly for that skin type. However, shopper reviews note that Beauty of Joseon can sometimes cause breakouts and acne.

How do the founding years and corporate ownerships of Beauty of Joseon and SEYOUL compare?

Beauty of Joseon was founded in South Korea in 2016 and is owned by Goodai Global Inc., whereas SEYOUL was founded in 2022 under Thành Vinh Holdings with no country specified.

Do Beauty of Joseon and SEYOUL products contain any added fragrance?

Both Beauty of Joseon and SEYOUL list no added fragrance in the ingredients of any of the products on this page.

Which brand offers a wider range of products for dry skin and acne-prone skin?

Beauty of Joseon offers a much wider range of products for dry skin and acne-prone skin, with multiple items reaching High or Superior fit levels according to Lovi. In contrast, SEYOUL features only a single mask on this page, which has an Average fit for dry skin and a Caution fit for acne-prone skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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