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BYOMA vs SEYOUL

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and SEYOUL are skincare brands that offer thoughtful preparations to care for the complexion with quiet precision. The British brand BYOMA is known for its moisturizers, toners, cleansers, and serums featuring tri-ceramide and squalane, suiting dry and sensitive skin best. Meanwhile, the brand SEYOUL is loved for its nourishing masks and delicate formulas, which suit dry, oily, and combination skin best. They differ primarily in their product types and specific ingredient focuses, with both delivering reliable daily support.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and SEYOUL products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs SEYOUL products

Questions and answers

BYOMA or SEYOUL: which is better?

BYOMA offers a much larger selection of products on this page compared to SEYOUL, and Lovi rates BYOMA as Superior for dry skin, sensitive skin, and dry sensitive skin.

What is the difference between BYOMA and SEYOUL?

BYOMA offers a broad range of 17 products with high Lovi fit levels for dry and sensitive skin types, while SEYOUL features only a single mask on this page with lower fit levels. Reviewers note that BYOMA's line focuses on barrier-strengthening moisturizers and hydrating cleansers, whereas SEYOUL lacks dedicated brand-focused routines.

Which is more affordable, BYOMA or SEYOUL?

The provided page facts do not contain pricing information, so a comparison of affordability between BYOMA and SEYOUL cannot be made.

Which causes fewer breakouts, BYOMA or SEYOUL?

BYOMA helps with acne-prone skin, with multiple products earning a High Lovi fit level for acne-prone skin, whereas SEYOUL's Collagen Night Wrapping Mask rates as Caution for acne-prone skin.

In what year were BYOMA and SEYOUL founded, and who owns each company?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group. SEYOUL was also founded in 2022 and is owned by Thành Vinh Holdings.

How many products does BYOMA have that list no fragrance versus how many contain fragrance?

The products on this page show that BYOMA has 16 products that list no fragrance and one product containing fragrance. That single product with fragrance is the Smoothing Body Serum.

What skin types do BYOMA-focused routines fit best, and does SEYOUL have any listed skin types it fits best?

BYOMA-focused routines fit dry skin, sensitive skin, and dry sensitive skin best. SEYOUL has no skin types listed that it fits best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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