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BYOMA vs SEYOUL

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and SEYOUL are two distinct skincare labels offering thoughtful preparations to care for the complexion with quiet precision. The British brand is widely celebrated for its moisturizers, toners, cleansers, and serums incorporating tri-ceramide and squalane, whereas SEYOUL is loved for its nourishing masks and delicate formulas. The former suits mature skin and skin with dark spots best with standout items like the Balancing Face Mist, Brightening Toner, and Melting Balm Cleanser, while the latter suits dry, oily, and combination skin best alongside its Collagen Night Wrapping Mask. Ultimately, they differ because both brands rely on different active ingredients and target distinct skin types.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and SEYOUL products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs SEYOUL products

Questions and answers

BYOMA or SEYOUL: which is better?

BYOMA is the better choice on this page, offering a broad range of 17 products with high Lovi fit levels across skin types, whereas SEYOUL lists only one product with lower fit ratings. Reviewers frequently praise BYOMA for its barrier-strengthening and instantly hydrating moisturizers.

What is the difference between BYOMA and SEYOUL?

BYOMA offers a wide range of products that feature key ingredients like ceramides and squalane, whereas SEYOUL lists only a single mask product on this page. BYOMA fits mature skin, skin with dark spots, and oily acne-prone skin at high to superior levels depending on the specific item, while the SEYOUL mask shows average to warning fit levels across various skin types.

Which is more affordable, BYOMA or SEYOUL?

The provided page facts do not contain pricing information for either BYOMA or SEYOUL, so it is not possible to determine which brand is more affordable.

Which causes fewer breakouts, BYOMA or SEYOUL?

BYOMA products on this page have High or Average Lovi fit levels for acne-prone skin, whereas SEYOUL has Caution or Warning ratings for breakout-prone skin types. Reviewers note that BYOMA sometimes brings out breakouts, while SEYOUL's single product has not been reviewed for this.

How do the founding years and corporate ownerships of BYOMA and SEYOUL compare?

Both BYOMA and SEYOUL were founded in 2022. However, BYOMA is owned by Bansk Group, whereas SEYOUL is owned by Thành Vinh Holdings.

Which brand offers a wider range of products and skin type fits, BYOMA or SEYOUL?

BYOMA offers a much wider range of products and skin type fits, featuring 17 different items with mostly High or Superior Lovi fit levels across diverse skin types. In comparison, SEYOUL lists only a single product on this page with Average to Warning fit levels.

What are the main fragrance profiles and key ingredients used across BYOMA and SEYOUL products?

BYOMA products on this page generally list no added fragrance except for its Smoothing Body Serum, utilizing key ingredients like ceramides, a tri-ceramide complex, squalane, and glycerin. SEYOUL products on this page also list no fragrance in their ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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