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Beauty of Joseon vs Aēsop

Beauty of Joseon and Aēsop are two distinct skincare lines known for their thoughtfully crafted moisturizers, serums, and targeted treatments. The Korean brand features star ingredients like niacinamide, glycerin, and hyaluronic acid, suiting dry and sensitive skin best with gentle daily care, while the botanical-driven house relies on scientifically validated compositions to best suit balanced, combination, and sensitive skin. These ranges differ primarily in their heritage and ingredient focus, with the former emphasizing traditional Hanbang extracts for hyperpigmentation and barrier support, and both offering tailored solutions for acne-prone, mature, or uneven complexions.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

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This page compares some of the most popular Beauty of Joseon and Aēsop products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

People Say

Beauty of JoseonAēsop
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “woke up with baby-soft skin — Aēsop Damascan Rose Facial Treatment”
    • “Savior of my winter-fueled dry skin. — Aēsop B Triple C Facial Balancing Gel”
    • “delivers deep hydration that really fills your skin — Aēsop Parsley Seed Anti-Oxidant Intense Serum”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
  • Texture and Finish Mostly MentionedOften Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “absorbs well into the skin — Aēsop Damascan Rose Facial Treatment”
  • Gentle and Non-Irritating Formula Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “Leaves my face feeling soft after cleansing. — Aēsop Parsley Seed Facial Cleanser”
  • Pore and Oil Control Sometimes NotedSometimes Noted
    • “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “Intensely hydrating yet mattifying effect. — Aēsop B Triple C Facial Balancing Gel”
  • Skin Rescue and Improvement Not notedOften Mentioned
    • “saved my skin — Aēsop Damascan Rose Facial Treatment”
    • “Reduces inflammation overnight. — Aēsop B Triple C Facial Balancing Gel”
    • “I used to have severe flaking... but after using this product, it's disappeared. — Aēsop Parsley Seed Facial Cleanser”
  • Pleasant Scent Rarely NotedOften Mentioned
    • “smells divine — Aēsop Damascan Rose Facial Treatment”
    • “Soft herbal scent that feels fresh and floral. — Aēsop Parsley Seed Facial Cleanser”
    • “smells like fresh apricots — Beauty of Joseon Apricot Blossom Peeling Gel”
  • High Price Not notedMostly Mentioned
    • “quantity is too small — Aēsop Damascan Rose Facial Treatment”
  • Sticky Finish and Texture Issues Rarely NotedOften Mentioned
    • “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
    • “left my face feeling sticky — Beauty of Joseon Glow Serum”
    • “slightly sticky at first — Beauty of Joseon Red Bean Water Gel”
    • “Thick, almost honey-like, and needs a moment to melt in. — Aēsop B Triple C Facial Balancing Gel”
  • Scent and Fragrance Often MentionedSometimes Noted
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “smells like carrots — Aēsop Damascan Rose Facial Treatment”
    • “Nasty smell... would not buy again. — Aēsop Parsley Seed Facial Cleanser”

Questions and answers

Beauty of Joseon or Aēsop: which is better?

Beauty of Joseon and Aēsop both have strengths, with Beauty of Joseon better for gentle formulas and textures, and Aēsop better for hydration, moisture, and skin rescue. Lovi finds that Beauty of Joseon fits dry skin, sensitive skin, and skin with dark spots best.

What is the difference between Beauty of Joseon and Aēsop?

Beauty of Joseon fits dry skin, sensitive skin, and skin with dark spots best, whereas Aēsop has no specific skin types it fits best according to its brand-focused routines. Reviewers note that Beauty of Joseon does better for texture and finish as well as gentle and non-irritating formulas, while Aēsop does better for hydration and moisture, skin rescue and improvement, and pleasant scent.

Beauty of Joseon or Aēsop: which cleanser is better?

Beauty of Joseon does better than Aēsop for gentle and non-irritating formulas, as shown by the products on this page. Lovi rates the Green Plum Refreshing Cleanser with a High fit for sensitive skin.

Which is more affordable, Beauty of Joseon or Aēsop?

Beauty of Joseon is more affordable than Aēsop. Reviewers note that Aēsop has a high price, whereas high price is listed as a negative point for Beauty of Joseon.

Which causes fewer breakouts, Beauty of Joseon or Aēsop?

Beauty of Joseon is noted for gentle, non-irritating formulas, while reviewers mention that the products on this page for both brands may occasionally cause breakouts or acne.

Between Beauty of Joseon and Aēsop, which brand is better for hydration and moisture according to reviewers?

According to reviewers, Aēsop does better for hydration and moisture. The products on this page for Aēsop feature non-greasy, balancing moisturizers and deep hydration.

Which brand has products that are considered more gentle and non-irritating, Beauty of Joseon or Aēsop?

Beauty of Joseon does better than Aēsop for gentle and non-irritating formulas.

How do the founding years and corporate ownerships of Beauty of Joseon and Aēsop compare?

Beauty of Joseon was founded in South Korea in 2016 and is owned by Goodai Global Inc. Aēsop was founded in 1987 and is owned by L'Oréal Groupe.

Beauty of Joseon or Aēsop: which moisturizer is better?

Beauty of Joseon offers moisturizers that may fit dry, mature, and sensitive skin with High levels, whereas Aēsop has options like B Triple C Facial Balancing Gel that Lovi rates as Average for dry skin. Beauty of Joseon does better for texture and gentle formulas, while Aēsop excels in hydration and moisture.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.