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Shiseido vs Asarai

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and Asarai are a Japanese heritage brand founded in 1872 and a botanical routine innovator, respectively. Shiseido is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, and serums formulated with nourishing glycerin, while the latter is cherished for its nutrient-rich clay masks and restorative formulas. The former suits mature skin and skin with dark spots best, whereas its counterpart suits balanced, dry, and combination skin. They differ primarily in their core offerings and targeted solutions, with the first focusing on advanced hydrating and smoothing creams and the second transforming daily care into mindful rituals.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Shiseido and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs Asarai products

Questions and answers

Shiseido or Asarai: which is better?

Shiseido is the better choice for most shoppers on this page because it offers a wide variety of moisturizers and cleansers with High or Superior Lovi fit levels for mature and sensitive skin. Asarai features only a single face mask with an Average Lovi fit level across all skin types.

What is the difference between Shiseido and Asarai?

Shiseido features a broad range of products with varying Lovi fit levels across multiple skin types, whereas Asarai offers just one earth tones face mask on this page that has an average fit for all skin types. Shiseido products on this page often contain ingredients like glycerin and hyaluronic acid, and topical hyaluronic acid helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

Which is more affordable, Shiseido or Asarai?

Reviewers note that Shiseido has a high price point, while the products on this page for Asarai do not mention pricing drawbacks.

Which causes fewer breakouts, Shiseido or Asarai?

Asarai may cause fewer breakouts than Shiseido because the products on this page for Asarai list no fragrance, whereas many Shiseido products contain fragrance that can sometimes irritate the skin.

Which brand offers more products that are free of added fragrance?

Shiseido offers more products on this page that are free of added fragrance compared to Asarai, providing several fragrance-free options.

How do the founding years and countries of origin compare between Shiseido and Asarai?

Shiseido was founded in 1872 in Japan, whereas Asarai was founded in 2018 with its country of origin not listed on this page.

Which brand has a wider variety of skin types listed in its brand-focused routines?

Shiseido has a wider variety of skin types listed in its brand-focused routines, specifically featuring mature skin, skin with dark spots, and sensitive skin. Asarai lists no specific skin types for its routines on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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