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Shiseido vs Asarai

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and Asarai are heritage and modern skincare lines known for distinct approaches to daily wellness. Shiseido offers nourishing moisturizers, gentle cleansers, protective sunscreens, potent serums, and versatile glycerin formulations that suit mature and sensitive skin best. Asarai provides nutrient-rich clay masks and deeply restorative formulas featuring gentle botanical bases that suit balanced, dry, and combination skin best. While both deliver thoughtful hydration and soothing care, the Japanese brand relies on rigorous study findings regarding glycerin for deep moisture, whereas the latter transforms daily routines into mindful rituals with purifying botanical extracts.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Shiseido and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs Asarai products

Questions and answers

Shiseido or Asarai: which is better?

Shiseido is the better choice for variety and targeted options, offering multiple skincare products on this page that fit mature, sensitive, and oily skin types well. In contrast, Asarai only features a single face mask with average Lovi fit levels across skin types. Topical hyaluronic acid, found across Shiseido products, helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

What is the difference between Shiseido and Asarai?

Shiseido features twenty skincare products on this page with key ingredients like glycerin and hyaluronic acid, while Asarai offers just one face mask. Shiseido's products on this page often fit mature, sensitive, and oily skin best, though many formulations include added fragrance and have a high price point.

Dermatologic Therapy, 2022

Which is more affordable, Shiseido or Asarai?

Reviews for Shiseido note a high price point for the products on this page, whereas Asarai does not have cost complaints mentioned.

Which causes fewer breakouts, Shiseido or Asarai?

Asarai features only the Earth Tones Face Mask on this page, which has an average fit for acne-prone skin, whereas Shiseido offers multiple products on this page rated low or warning for acne-prone skin alongside higher-rated options like the Benefiance Wrinkle Smoothing Day Cream. Topical hyaluronic acid, a key ingredient across Shiseido products, helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

Which brand has been established longer, Shiseido or Asarai?

Shiseido has been established much longer, having been founded in Japan in 1872, whereas Asarai was founded in 2018.

Do both Shiseido and Asarai products contain added fragrance?

While Shiseido features added fragrance in most of the products on this page, Asarai lists no fragrance across its range.

What are some of the key ingredients found across Shiseido products?

Glycerin and hyaluronic acid are key ingredients found across the Shiseido products on this page.

Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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