🇺🇸United States

Shiseido vs Asarai

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and Asarai are heritage and modern skincare brands beloved for their thoughtful arrays of cleansers, sunscreens, serums, and nutrient-rich clay masks formulated with key ingredients like glycerin. The Japanese brand suits sensitive skin and mature skin best with gentle daily care, while Asarai suits balanced, dry, and combination skin best with nourishing botanical bases that transform daily routines into mindful rituals. Both brands offer targeted choices, such as the Treatment Softener and Earth Tones Face Mask for acne-prone skin, alongside specialized creams for dark spots and everyday radiance. Through meticulous formulations and clinical study findings showing that glycerin significantly improved stratum corneum hydration, the brands differ primarily in their historic roots and distinct botanical versus clinical approaches.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Shiseido and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs Asarai products

Questions and answers

Shiseido or Asarai: which is better?

Shiseido offers a much wider range of products on this page with diverse fits for skin types like sensitive and mature skin, whereas Asarai features only one face mask with average fits across skin types. Shiseido's products often provide deep hydration, though reviewers note a high price point and strong fragrance, while Asarai's products list no fragrance.

What is the difference between Shiseido and Asarai?

Shiseido features an extensive range of twenty skincare products tailored best for sensitive, mature, and oily skin types, whereas Asarai offers just a single earth tones face mask. Shiseido products on this page frequently include fragrance and carry a higher price point, while Asarai products list no fragrance.

Which is more affordable, Shiseido or Asarai?

Shiseido is often noted by reviewers for having a high price point, while Asarai offers fewer products on this page but reviewers do not highlight affordability concerns for it.

Which causes fewer breakouts, Shiseido or Asarai?

Asarai features only the Earth Tones Face Mask on this page, which has an Average Lovi fit for acne-prone skin, whereas Shiseido offers a wide range of products with varying acne-prone fit levels, though reviewers note that some Shiseido formulas can cause skin irritation or include strong fragrances.

How does the founding year and company origin compare between Shiseido and Asarai?

Shiseido was founded in 1872 in Japan and is owned by Shiseido Company, Limited, whereas Asarai was founded in 2018 and is owned by Asarai Inc.

Which brand offers fragrance-free products, Shiseido or Asarai?

Asarai offers fragrance-free products since every product on its page lists no fragrance, whereas Shiseido has fragrance in most of its products on this page with only five listing no fragrance.

How many products does Shiseido have compared to Asarai on the page?

Shiseido features 20 products on the page, whereas Asarai has only 1 product listed. This gives Shiseido a much wider variety of skincare options compared to Asarai.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play