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Shiseido vs Asarai

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and Asarai are heritage and modern skincare brands beloved for their thoughtful arrays of cleansers, sunscreens, serums, and nutrient-rich clay masks formulated with key ingredients like glycerin. The Japanese brand suits sensitive skin and mature skin best with gentle daily care, while Asarai suits balanced, dry, and combination skin best with nourishing botanical bases that transform daily routines into mindful rituals. Both brands offer targeted choices, such as the Treatment Softener and Earth Tones Face Mask for acne-prone skin, alongside specialized creams for dark spots and everyday radiance. Through meticulous formulations and clinical study findings showing that glycerin significantly improved stratum corneum hydration, the brands differ primarily in their historic roots and distinct botanical versus clinical approaches.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Shiseido and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs Asarai products

Questions and answers

Shiseido or Asarai: which is better?

Shiseido offers a much wider range of products on this page with high Lovi fit levels for sensitive and mature skin, whereas Asarai features only a single face mask with average fits across skin types. Shiseido products often include hyaluronic acid, which helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

What is the difference between Shiseido and Asarai?

Shiseido features a wide range of products with varying Lovi fit levels across multiple skin types, whereas Asarai offers just one mask with average fit levels across all skin types.

Which is more affordable, Shiseido or Asarai?

Reviewers of Shiseido report a high price point for the products on this page, whereas information on pricing for Asarai is not provided here.

Which causes fewer breakouts, Shiseido or Asarai?

Asarai features only the Earth Tones Face Mask on this page, which Lovi rates as an Average fit for acne-prone skin, while Shiseido offers a wide range of products with varying acne-prone skin fits that may cause breakouts due to factors like squalane.

The Journal of Investigative Dermatology, 2006

Which brand has been established longer, Shiseido or Asarai?

Shiseido has been established longer, having been founded in Japan in 1872, whereas Asarai was founded much later in 2018.

Do any Asarai products contain fragrance compared to Shiseido products?

Shiseido features 15 products on this page that list fragrance, whereas every Asarai product on this page lists no fragrance in its ingredients.

Which brand offers a wider variety of product types such as cleansers, serums, and sunscreens?

Shiseido offers a wider variety of product types on this page, including cleansers, serums, sunscreens, toners, and moisturizers, while Asarai features only a face mask.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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