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Shiseido vs Asarai

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and Asarai are skincare brands known for their distinct approaches to daily care, with the Japanese institution founded in 1872 offering sophisticated moisturizers, gentle cleansers, protective sunscreens, and nourishing serums formulated with glycerin, while the other is cherished for nutrient-rich clay masks and deeply restorative botanical formulas. The former suits sensitive and oily skin best, featuring standout products like the Treatment Softener for acne-prone skin, the Benefiance Wrinkle Smoothing Day Cream for skin with dark spots, and the Essential Energy Hydrating Cream for mature skin, whereas its counterpart suits balanced, dry, and combination skin best and addresses acne-prone skin with the Earth Tones Face Mask. Through these meticulous preparations and carefully curated offerings, research demonstrates that glycerin significantly improved stratum corneum hydration, while both deliver thoughtful hydration, soothing care, and everyday radiance.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Shiseido and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs Asarai products

Questions and answers

Shiseido or Asarai: which is better?

Shiseido offers many products on this page with high or superior Lovi fit levels for sensitive, oily, and mature skin, whereas Asarai has only one mask with average fits. Shiseido products often feature deep hydration and firming moisturizers, but reviewers mention strong fragrances and a high price point. Asarai products on this page list no fragrance in their ingredients.

What is the difference between Shiseido and Asarai?

Shiseido features a wide range of products with varying Lovi fit levels across multiple skin types, whereas Asarai offers just one earth tones face mask on this page that has an average fit for all skin types. Shiseido products on this page often contain fragrance and key ingredients like glycerin and hyaluronic acid, while every Asarai product on this page lists no fragrance.

Dermatologic Therapy, 2022

Which is more affordable, Shiseido or Asarai?

Reviewers on this page frequently mention Shiseido's high price point, whereas Asarai offers products on this page with fragrance-free formulas.

Which causes fewer breakouts, Shiseido or Asarai?

Asarai offers a single gentle face mask that is average for acne-prone skin, whereas the products on this page from Shiseido vary widely, with some moisturizers receiving a warning for acne-prone skin while others achieve high or superior fits.

How do the founding years and origins of Shiseido and Asarai compare?

Shiseido was founded in 1872 in Japan, whereas Asarai was founded much later in 2018.

Which brand offers products with fragrance, and how many fragrance-free options are available?

Shiseido offers products with fragrance, while Asarai has every product on this page listing no fragrance in its ingredients. For Shiseido, 5 of the 20 products on this page list no fragrance.

What specific skin types do Shiseido's brand-focused routines fit best compared to Asarai?

Shiseido's brand-focused routines fit sensitive skin, oily skin, and mature skin best, whereas the products on this page for Asarai do not target specific skin types.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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