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BYOMA vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Shiseido are prominent skincare brands that offer thoughtful moisturizers, cleansers, serums, and more, though they originate from different regions and eras with distinct formulations. The British brand incorporates a proprietary tri-ceramide complex and squalane to suit acne-prone skin and mature skin best, while the Japanese counterpart uses nourishing glycerin to care for mature skin and skin with dark spots best. These selections differ in their key ingredients and targeted results, providing tailored benefits for diverse complexions.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular BYOMA and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Shiseido products

People Say

BYOMAShiseido
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
  • Skin Barrier and Gentle Care Mostly MentionedRarely Noted
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “No irritation — Shiseido Essential Energy Hydrating Cream”
  • Skin Texture and Smoothing Improvements Sometimes NotedOften Mentioned
    • “Smoothed out crow's feet — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “tighter jawline, lifted appearance, improved elasticity, less sagging — Shiseido VITAL PERFECTION”
    • “wrinkles look softer — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
  • Radiance and Brightening Rarely NotedOften Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “healthy glow — BYOMA Hydrating Milky Toner”
  • Value and Pricing Often MentionedNot noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
  • Packaging and Dispenser Issues Mostly MentionedSometimes Noted
    • “heavy to travel — Shiseido Eudermine Revitalizing Essence”
    • “Heavy bottle but plastic pump, cannot see remaining product, straw too short to get last drops. — Shiseido Ultimune Power Infusing Concentrate”
    • “heavy jar, waste of plastic, faulty pump (on dispenser versions) — Shiseido VITAL PERFECTION”
    • “Opening is huge — BYOMA Brightening Toner”
  • High Price Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Fragrance and Scent Sensitivity Sometimes NotedOften Mentioned
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”

BYOMA vs Shiseido routines for oily skin

See multi-brand routine · 95% fit

BYOMA vs Shiseido routines for combination skin

See multi-brand routine · 95% fit

BYOMA vs Shiseido routines for acne-prone skin

See multi-brand routine · 96% fit

Questions and answers

BYOMA or Shiseido: which is better?

BYOMA offers better value with gentler, fragrance-free products on this page, while Shiseido provides more luxurious textures and deep hydration.

What is the difference between BYOMA and Shiseido?

BYOMA focuses on affordable, barrier-strengthening products with ceramide and squalane, whereas Shiseido offers luxurious, higher-priced formulas featuring hyaluronic acid and strong fragrances. Lovi rates the routine fit for the products on this page as Superior for BYOMA and High for Shiseido across most skin types.

Dermatologic Therapy, 2022The Journal of Investigative Dermatology, 2006

BYOMA or Shiseido for oily skin?

For oily skin, BYOMA offers a superior Lovi fit level across the products on this page compared to Shiseido, which has a high fit. Reviewers note that BYOMA excels in gentle care and value, while Shiseido provides luxurious textures and deep hydration.

BYOMA or Shiseido: which cleanser is better?

BYOMA offers better cleansers for sensitive skin because the products on this page are rated as having a High fit for sensitive skin and do not list fragrance, whereas Shiseido cleansers often contain fragrance.

Which is more affordable, BYOMA or Shiseido?

BYOMA is more affordable than Shiseido, as Shiseido is noted for its high price point while BYOMA offers better value and pricing across the products on this page.

Between BYOMA and Shiseido, which brand is better for sensitive skin regarding fragrance and scent sensitivity?

Between BYOMA and Shiseido, BYOMA is better for sensitive skin regarding fragrance and scent sensitivity. Lovi rates the products on this page as having no fragrance in 16 out of 17 items, whereas Shiseido includes fragrance in the majority of its formulations.

How do the founding years and countries of origin compare between BYOMA and Shiseido?

BYOMA was founded in the United Kingdom in 2022, whereas Shiseido was established much earlier in Japan in 1872.

Which brand performs better for skin barrier and gentle care according to review themes?

BYOMA performs better for skin barrier and gentle care according to review themes. The products on this page are mostly fragrance-free and feature key ingredients like ceramides and squalane that help strengthen the skin barrier.

BYOMA or Shiseido for acne-prone skin?

BYOMA is a better choice for acne-prone skin, as Lovi rates its routine fit as Superior compared to Shiseido's High fit. The products on this page for BYOMA help support the skin barrier with ceramides, and reviewer feedback indicates that the brand offers lightweight and non-stripping options.

BYOMA or Shiseido: which moisturizer is better?

Both BYOMA and Shiseido offer effective moisturizers, with Lovi rating several BYOMA moisturizers as Superior for dry skin. Topical hyaluronic acid helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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