🇪🇸Spain

BYOMA vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Shiseido are prominent skincare brands that offer thoughtful arrays of moisturizers, cleansers, serums, and more, though they originate from different backgrounds. The British brand incorporates tri-ceramide and squalane to suit mature skin and skin with dark spots best, whereas the Japanese brand relies on glycerin to care for sensitive skin and mature skin. While the former brand focuses on barrier hydration and collagen production, the latter emphasizes gentle daily care and stratum corneum hydration.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular BYOMA and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Shiseido products

People Say

BYOMAShiseido
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
  • Skin Barrier and Gentle Care Mostly MentionedRarely Noted
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “No irritation — Shiseido Essential Energy Hydrating Cream”
  • Skin Texture and Smoothing Improvements Sometimes NotedOften Mentioned
    • “Smoothed out crow's feet — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “tighter jawline, lifted appearance, improved elasticity, less sagging — Shiseido VITAL PERFECTION”
    • “wrinkles look softer — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
  • Radiance and Brightening Rarely NotedOften Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “healthy glow — BYOMA Hydrating Milky Toner”
  • Value and Pricing Often MentionedNot noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
  • Packaging and Dispenser Issues Mostly MentionedSometimes Noted
    • “heavy to travel — Shiseido Eudermine Revitalizing Essence”
    • “Heavy bottle but plastic pump, cannot see remaining product, straw too short to get last drops. — Shiseido Ultimune Power Infusing Concentrate”
    • “heavy jar, waste of plastic, faulty pump (on dispenser versions) — Shiseido VITAL PERFECTION”
    • “Opening is huge — BYOMA Brightening Toner”
  • High Price Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Fragrance and Scent Sensitivity Sometimes NotedOften Mentioned
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”

BYOMA vs Shiseido routines for oily skin

See multi-brand routine · 95% fit

BYOMA vs Shiseido routines for combination skin

See multi-brand routine · 96% fit

BYOMA vs Shiseido routines for acne-prone skin

See multi-brand routine · 95% fit

Questions and answers

BYOMA or Shiseido: which is better?

BYOMA is a better choice for budget-conscious shoppers and sensitive skin, as the products on this page are mostly fragrance-free and focus on barrier repair. Shiseido offers more luxurious textures and deep hydration, though at a significantly higher price point.

What is the difference between BYOMA and Shiseido?

BYOMA focuses on affordable, fragrance-free barrier care with ceramides, while Shiseido offers luxury anti-aging formulas rich in glycerin and hyaluronic acid. Shiseido helps improve skin quality and hydration, though topical hyaluronic acid may also help reduce signs of skin aging.

Dermatologic Therapy, 2022

BYOMA or Shiseido for oily skin?

BYOMA is a better fit for oily skin, offering a Superior routine fit compared to Shiseido's High fit.

BYOMA or Shiseido: which cleanser is better?

BYOMA cleansers are better for sensitive skin types, as Lovi rates them High or Superior for dry sensitive skin while Shiseido cleansers often receive lower ratings and warnings.

Which is more affordable, BYOMA or Shiseido?

BYOMA is more affordable as Shiseido has a high price point.

Which brand has more fragrance-free products, BYOMA or Shiseido?

BYOMA has more fragrance-free products, as 16 of the 17 products on its page list no fragrance compared to only 5 of 20 products for Shiseido.

How do the founding years and countries of origin compare between BYOMA and Shiseido?

BYOMA was founded more recently in 2022 in the United Kingdom, whereas Shiseido has a much longer history, having been founded in 1872 in Japan.

Which brand performs better for skin barrier and gentle care according to review themes?

BYOMA performs better for skin barrier and gentle care according to review themes. The products on this page mostly feature barrier-strengthening moisturizers and gentle, fragrance-free formulations.

BYOMA or Shiseido for acne-prone skin?

BYOMA is a better fit for acne-prone skin, offering Superior routine fit compared to Shiseido's High fit. The products on this page help strengthen the skin barrier while being fragrance-free, making them less likely to cause irritation.

BYOMA or Shiseido: which moisturizer is better?

BYOMA offers superior hydration and barrier care with fragrance-free options like the Moisturizing Rich Cream, while Shiseido provides luxurious, anti-aging moisturizers such as the Essential Energy Hydrating Cream that may improve radiance. Topical hyaluronic acid, a key ingredient in Shiseido products, helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play