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BYOMA vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Shiseido are prominent skincare brands that offer thoughtfully crafted moisturizers, gentle cleansers, and nourishing serums. The British brand specializes in tri-ceramide and squalane to suit dry and sensitive skin, while the Japanese house relies on glycerin to care for sensitive and oily skin. Through these distinct formulations, both companies address various needs, from hydration to barrier support. Ultimately, they differ in their heritage and key ingredients, giving users distinct pathways to healthy skin.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular BYOMA and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Shiseido products

People Say

BYOMAShiseido
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
  • Skin Barrier and Gentle Care Mostly MentionedRarely Noted
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “No irritation — Shiseido Essential Energy Hydrating Cream”
  • Skin Texture and Smoothing Improvements Sometimes NotedOften Mentioned
    • “Smoothed out crow's feet — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “tighter jawline, lifted appearance, improved elasticity, less sagging — Shiseido VITAL PERFECTION”
    • “wrinkles look softer — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
  • Radiance and Brightening Rarely NotedOften Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “healthy glow — BYOMA Hydrating Milky Toner”
  • Value and Pricing Often MentionedNot noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
  • Packaging and Dispenser Issues Mostly MentionedSometimes Noted
    • “heavy to travel — Shiseido Eudermine Revitalizing Essence”
    • “Heavy bottle but plastic pump, cannot see remaining product, straw too short to get last drops. — Shiseido Ultimune Power Infusing Concentrate”
    • “heavy jar, waste of plastic, faulty pump (on dispenser versions) — Shiseido VITAL PERFECTION”
    • “Opening is huge — BYOMA Brightening Toner”
  • High Price Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Fragrance and Scent Sensitivity Sometimes NotedOften Mentioned
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”

BYOMA vs Shiseido routines for dry skin

Buy BYOMA routine · A$219.85 · 95% fitBuy Shiseido routine · A$515.52 · 74% fitSee multi-brand routine · 97% fit

BYOMA vs Shiseido routines for oily skin

Buy BYOMA routine · A$429.99 · 91% fitBuy Shiseido routine · A$737.92 · 84% fitSee multi-brand routine · 96% fit

BYOMA vs Shiseido routines for combination skin

Buy BYOMA routine · A$366.13 · 91% fitBuy Shiseido routine · A$614.44 · 81% fitSee multi-brand routine · 95% fit

Questions and answers

BYOMA or Shiseido: which is better?

BYOMA offers better value and gentler care for the products on this page, while Shiseido provides more luxurious textures and deep hydration.

What is the difference between BYOMA and Shiseido?

BYOMA focuses on affordable, barrier-repairing, and mostly fragrance-free products best suited for dry and sensitive skin, whereas Shiseido offers a more luxurious range with strong fragrances that excels in hydration, radiance, and anti-aging care.

BYOMA or Shiseido for dry skin?

BYOMA is a better fit for dry skin, achieving a Superior routine fit compared to Shiseido's Average routine fit on this page. The products on this page for BYOMA feature barrier-strengthening ceramides and deep hydration, while Shiseido's line features glycerin and hyaluronic acid.

Dermatologic Therapy, 2022

BYOMA or Shiseido: which cleanser is better?

BYOMA is the better choice for cleansers because the products on this page offer gentler, fragrance-free formulations that are generally well-tolerated for sensitive and dry skin types.

Which is more affordable, BYOMA or Shiseido?

BYOMA is more affordable as it provides better value and pricing, whereas Shiseido has a high price point that reviewers frequently note.

Which brand has more fragrance-free products, BYOMA or Shiseido?

BYOMA has more fragrance-free products than Shiseido, with 16 of the 17 products on this page listing no fragrance. In contrast, only 5 of the 20 Shiseido products on this page list no fragrance.

How do the founding years and locations of BYOMA and Shiseido compare?

BYOMA was founded in 2022 in the United Kingdom, whereas Shiseido was founded much earlier in 1872 in Japan.

Which brand performs better for skin barrier and gentle care according to reviewers?

BYOMA performs better for skin barrier and gentle care according to reviewers. The products on this page are mostly fragrance-free and focus on strengthening the skin barrier.

BYOMA or Shiseido for oily skin?

For oily skin, BYOMA is a great choice because the products on this page achieve a Superior Lovi fit level for this skin type, compared to Shiseido's High fit level. Shiseido's products feature deep-cleansing and efficient cleansers alongside lightweight and effective moisturizers, while BYOMA focuses on barrier-strengthening ingredients like ceramides and squalane.

BYOMA or Shiseido: which moisturizer is better?

BYOMA is better for moisturizers because the products on this page achieve superior Lovi fit levels for dry skin and dry sensitive skin compared to Shiseido. BYOMA moisturizers are frequently noted by reviewers for strengthening the skin barrier and providing instant hydration without fragrance.

BYOMA or Shiseido for sensitive skin?

BYOMA is a better fit for sensitive skin, achieving a Superior routine fit compared to Shiseido's High fit on this page. Reviewers note that BYOMA does better on skin barrier and gentle care, and 16 of 17 products on this page list no fragrance.

BYOMA or Shiseido for acne-prone skin?

For acne-prone skin, BYOMA is the better choice because Lovi rates its routine as Superior compared to Shiseido's High. Reviewers note that the products on this page for BYOMA help with gentle and fragrance-free moisturizers, while Shiseido frequently features a strong fragrance that may cause skin irritation.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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