🇮🇹Italy

TIRTIR skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

TIRTIR is a Korean skincare brand founded in 2017 and owned by Goodai Global Inc. since 2024.

pitchbook.comgoodai-global.comtracxn.comen.namu.wiki

TIRTIR is loved for its thoughtful range of toners, moisturizers, serums, and exfoliants, all crafted with gentle and nourishing formulas. Its products suit dry skin and acne-prone skin best because the brand balances deep hydration with soothing care. For specific skin concerns, the brand offers standout solutions such as the Milk Skin Toner Light for acne-prone skin, the Milk Skin Toner for skin with dark spots, and the SOS Serum for mature skin. Through these carefully formulated offerings, its products help users achieve a healthy, balanced complexion.

This page covers some of the most popular TIRTIR products; for the whole TIRTIR range, with a fit score for every product, use the Lovi app.

Other TIRTIR products

People Say

★4.5Overall rating based on 4.2k+ reviews

Reviewers most often praise TIRTIR for deep hydration, a glass skin glow, and improved skin texture. The most common complaints are a sticky or heavy finish and potential for breakouts.

Highlights

  • Intense hydration toners Mostly Mentioned
    • “skin felt soft, plump, and well-moisturized — Milk Skin Toner”
    • “quenched my dehydrated skin — Milk Skin Toner Light”
  • Deep hydration moisturizers Mostly Mentioned
    • “deeply moisturizes — SOS Serum”
    • “lifesaver for dry skin — Ceramic Cream”
  • Glass skin glow toners Mostly Mentioned
    • “gives you glass skin — Milk Skin Toner”
    • “gave me instant glass skin — Milk Skin Toner Light”
  • Soothing toners Mostly Mentioned
    • “calming and soothing effects — Milk Skin Toner”
    • “calmed my redness — Milk Skin Toner Light”
  • Expensive for quantity Sometimes Noted
    • “Pricey for quantity — Glossy Coating Mist”
    • “Pricy — Hydro Boost Enzyme Cleansing Powder”
  • Breakout-causing toners Sometimes Noted
    • “started developing closed comedones — Milk Skin Toner”
    • “caused tiny whiteheads — Milk Skin Toner Light”

Sources: lovi.care, iherb.com, ulta.com, olivekollection.com, yesstyle.com, reddit.com, and more

Questions and answers

Is TIRTIR good for oily skin?

Yes, TIRTIR is well-suited for oily skin because Lovi rates the TIRTIR-focused routine High for oily skin. The Milk Skin Toner Light is rated Superior for oily skin, helping to keep oily skin balanced and smooth.

Is TIRTIR worth it?

TIRTIR may be worth it for shoppers seeking intense hydration and a smooth glow, as Lovi rates the brand-focused routines Superior for dry and sensitive skin and High for oily and combination skin. The TIRTIR products on this page list no fragrance in their ingredients.

What are TIRTIR's best products?

TIRTIR's best products for the skin are the SOS Serum and Milk Skin Toner Light, which Lovi rates Superior for several skin types. Reviewers frequently mention these items for giving a glass skin glow and delivering intense, deep hydration. Additionally, all TIRTIR products on this page list no fragrance in their ingredients.

Which TIRTIR moisturizer is best for dry skin?

The TIRTIR moisturizers for dry skin are SOS Serum, which Lovi rates Superior for dry skin, and Ceramic Cream, which Lovi rates Average for dry skin.

Does TIRTIR cause breakouts?

Reviewers sometimes note that the toners may cause breakouts, though the TIRTIR products on this page list no fragrance. Lovi rates Milk Skin Toner High for acne-prone skin and Milk Skin Toner Light as Superior.

Is TIRTIR fragrance-free?

Yes, every product from the TIRTIR products on this page lists no fragrance in its ingredients. Reviewers note that these items provide intense hydration and soothing care for everyday routines.

What are the key ingredients in TIRTIR products?

TIRTIR products use ingredients like niacinamide, sodium hyaluronate, and panthenol. Niacinamide helps control skin aging and pigmentation, while sodium hyaluronate and panthenol support skin hydration and quality.

Antioxidants, 2021Dermatologic Therapy, 2022

How do I build a TIRTIR skincare routine?

To build a TIRTIR skincare routine for dry skin in the morning, use a hydrating facial cleanser, apply Milk Skin Toner Light, follow with SOS Serum, and finish with a sunscreen. In the evening, use a pre-cleanser followed by the cleanser, a serum, and SOS Serum. Once a week, add a nourishing mask into the evening steps before the serum.

Where can I buy TIRTIR, and how much does it cost?

TIRTIR products are available on this page from stores in Italy, with prices ranging from €12.90 to €27.00 and most falling between €14.50 and €25.00.

What are good alternatives to TIRTIR?

SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea are good alternatives to TIRTIR because they have similar brand pages on Lovi.

TIRTIR vs SKIN1004: which is better?

TIRTIR and SKIN1004 are both top choices, as Lovi rates both brands Superior for dry skin and sensitive skin, while TIRTIR is Superior and SKIN1004 is High for acne-prone skin. For oily skin and combination skin, TIRTIR and SKIN1004 both rate High.

Who owns TIRTIR, and where is it from?

TIRTIR is a Korean brand founded in 2017, owned by Goodai Global Inc. since 2024.

pitchbook.comgoodai-global.comtracxn.comen.namu.wiki

Is TIRTIR cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list TIRTIR as cruelty-free.

Is TIRTIR good for dry skin?

Yes, TIRTIR is good for dry skin because Lovi rates the TIRTIR-focused routine Superior for this skin type. Reviewers frequently mention that the brand offers intense hydration toners and deep hydration moisturizers.

Is TIRTIR good for sensitive skin?

Yes, TIRTIR is good for sensitive skin because its targeted routines are rated Superior by Lovi, and the TIRTIR products on this page list no fragrance in their ingredients. Reviewers frequently mention that the brand offers soothing toners that help keep skin calm and comfortable.

Is TIRTIR good for acne-prone skin?

Yes, TIRTIR is good for acne-prone skin because Lovi rates the TIRTIR-focused routine Superior for this skin type. Reviewers frequently mention the intense hydration and soothing feel of its toners.

Is TIRTIR good for skin with dark spots?

Yes, TIRTIR is good for skin with dark spots, as Lovi rates products like Milk Skin Toner Light and SOS Serum High for this skin type, and the TIRTIR products on this page help improve skin tone.

The British Journal of Dermatology, 2002

Is TIRTIR good for mature skin?

TIRTIR is generally less suited for mature skin overall, as Lovi rates the Milk Skin Toner Low and the Ceramic Cream Average for this skin type. However, the SOS Serum and Glossy Coating Mist both rate High, and the SOS Serum reaches a Superior fit for mature skin.

Research behind TIRTIR's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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