TIRTIR skincare
TIRTIR is a Korean skincare brand founded in 2017 and owned by Goodai Global Inc. since 2024.
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TIRTIR is loved for its thoughtful range of toners, moisturizers, serums, and exfoliants, each formulated with nourishing ingredients. Its products suit dry skin and dry sensitive skin best because of their deeply hydrating compositions. For targeted concerns, the Milk Skin Toner Light suits acne-prone skin, the Milk Skin Toner helps skin with dark spots, and the SOS Serum addresses mature skin. The brand consistently delivers gentle, effective care for daily routines.
This page covers some of the most popular TIRTIR products; for the whole TIRTIR range, with a fit score for every product, use the Lovi app.
People Say
★4.5Overall rating based on 4.2k+ reviewsReviewers most often praise TIRTIR for deep hydration, a glass skin glow, and improved skin texture. The most common complaints are a sticky or heavy finish and potential for breakouts.
Highlights
Intense hydration toners Mostly Mentioned
- “skin felt soft, plump, and well-moisturized — Milk Skin Toner”
- “quenched my dehydrated skin — Milk Skin Toner Light”
Deep hydration moisturizers Mostly Mentioned
- “deeply moisturizes — SOS Serum”
- “lifesaver for dry skin — Ceramic Cream”
Glass skin glow toners Mostly Mentioned
- “gives you glass skin — Milk Skin Toner”
- “gave me instant glass skin — Milk Skin Toner Light”
Soothing toners Mostly Mentioned
- “calming and soothing effects — Milk Skin Toner”
- “calmed my redness — Milk Skin Toner Light”
Expensive for quantity Sometimes Noted
- “Pricey for quantity — Glossy Coating Mist”
- “Pricy — Hydro Boost Enzyme Cleansing Powder”
Breakout-causing toners Sometimes Noted
- “started developing closed comedones — Milk Skin Toner”
- “caused tiny whiteheads — Milk Skin Toner Light”
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Questions and answers
Is TIRTIR good for oily skin?
Yes, TIRTIR is good for oily skin because Lovi rates the TIRTIR-focused routine Superior for oily skin. The Milk Skin Toner Light and Glossy Coating Mist both fit oily skin very well.
Is TIRTIR worth it?
TIRTIR is worth it for shoppers seeking intense hydration and a smooth glow, as Lovi rates the brand's routines Superior for dry, sensitive, and acne-prone skin. Reviewers frequently mention deep hydration and soothing benefits from the toners, and the TIRTIR products on this page list no fragrance.
What are TIRTIR's best products?
TIRTIR's best products for the skin are SOS Serum and Milk Skin Toner Light because Lovi rates them Superior for dry skin and oily skin respectively. Reviewers frequently mention these items for giving intense hydration and a glowing finish.
Which TIRTIR moisturizer is best for dry skin?
The best TIRTIR moisturizer for dry skin is SOS Serum, which Lovi rates Superior for dry skin, followed by Ceramic Cream, which Lovi rates Average.
Does TIRTIR cause breakouts?
TIRTIR is unlikely to cause breakouts, as reviewers sometimes note breakout-causing toners while Lovi rates acne-prone skin fit as High or Superior across the range.
Is TIRTIR fragrance-free?
Yes, every product from the TIRTIR products on this page lists no fragrance in its ingredients. Reviewers often mention the soothing and hydrating qualities of these items without noting any added scent.
What are the key ingredients in TIRTIR products?
TIRTIR products contain ingredients like sodium hyaluronate and niacinamide, which help hydrate skin and improve dark spots. Niacinamide supports a reduction in skin pigmentation, while sodium hyaluronate helps deliver moisture for anti-aging effects.
How do I build a TIRTIR skincare routine?
To build a TIRTIR routine for dry skin in the morning, use a hydrating cleanser, Milk Skin Toner Light, SOS Serum, and sunscreen, while the evening routine adds a pre-cleanser and a glass skin serum. Once a week, include a soothing sheet mask after cleansing and before your serums. Lovi rates the TIRTIR-focused routine for dry skin as Superior.
Where can I buy TIRTIR, and how much does it cost?
TIRTIR products on this page are sold in stores in France. Prices range from €14.50 to €28.00, with most items priced between €22.28 and €24.85.
What are good alternatives to TIRTIR?
Good alternatives to TIRTIR include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have dedicated pages on Lovi. Lovi rates the TIRTIR-focused routine Superior for dry skin, oily skin, sensitive skin, and acne-prone skin, and High for combination skin.
TIRTIR vs SKIN1004: which is better?
TIRTIR and SKIN1004 both perform strongly across skin types, with TIRTIR rated Superior for dry skin, oily skin, sensitive skin, and acne-prone skin, and High for combination skin. Lovi rates the TIRTIR-focused routine Superior for dry, oily, sensitive, and acne-prone skin, and High for combination skin.
Who owns TIRTIR, and where is it from?
TIRTIR is a Korean brand founded in 2017, owned by Goodai Global Inc. since 2024.
Is TIRTIR cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list TIRTIR as cruelty-free.
Is TIRTIR good for dry skin?
Yes, TIRTIR is good for dry skin because the brand-focused routine rates Superior for this skin type. Lovi rates the SOS Serum Superior for dry skin, and reviewers frequently mention its deep hydration moisturizers. The TIRTIR products on this page list no fragrance in their ingredients.
Is TIRTIR good for sensitive skin?
Yes, TIRTIR is good for sensitive skin because its products help keep skin calm and soft. Lovi rates the sensitive skin fit as High for the Milk Skin Toner, Milk Skin Toner Light, and SOS Serum, and Average for the Ceramic Cream, Glossy Coating Mist, and Hydro Boost Enzyme Cleansing Powder. Furthermore, the TIRTIR products on this page list no fragrance in their ingredients.
Is TIRTIR good for acne-prone skin?
Yes, TIRTIR is well-suited for acne-prone skin, with the Milk Skin Toner Light and SOS Serum rating High or Superior for this skin type. Lovi rates the TIRTIR-focused routine for acne-prone skin as Superior.
Is TIRTIR good for skin with dark spots?
Yes, TIRTIR is good for skin with dark spots, as Lovi rates products like the Milk Skin Toner and SOS Serum High for this skin type. Niacinamide, an ingredient found in the brand's formulas, helps reduce cutaneous pigmentation.
Is TIRTIR good for mature skin?
TIRTIR is good for mature skin, as Lovi rates the routine and products like SOS Serum Superior for this skin type. However, Milk Skin Toner has a low fit, so shoppers with mature skin may want to choose specific items.
Research behind TIRTIR's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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