🇳🇱Netherlands

TIRTIR skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

TIRTIR is a Korean skincare brand founded in 2017 and owned by Goodai Global Inc. since 2024.

pitchbook.comgoodai-global.comtracxn.comen.namu.wiki

TIRTIR is loved for its thoughtful range of toners, moisturizers, serums, and exfoliants, each formulated with nourishing ingredients. Its products suit dry skin and dry sensitive skin best because of their deeply hydrating compositions. For targeted concerns, the Milk Skin Toner Light suits acne-prone skin, the Milk Skin Toner helps skin with dark spots, and the SOS Serum addresses mature skin. The brand consistently delivers gentle, effective care for daily routines.

This page covers some of the most popular TIRTIR products; for the whole TIRTIR range, with a fit score for every product, use the Lovi app.

Other TIRTIR products

People Say

★4.5Overall rating based on 4.2k+ reviews

Reviewers most often praise TIRTIR for deep hydration, a glass skin glow, and improved skin texture. The most common complaints are a sticky or heavy finish and potential for breakouts.

Highlights

  • Intense hydration toners Mostly Mentioned
    • “skin felt soft, plump, and well-moisturized — Milk Skin Toner”
    • “quenched my dehydrated skin — Milk Skin Toner Light”
  • Deep hydration moisturizers Mostly Mentioned
    • “deeply moisturizes — SOS Serum”
    • “lifesaver for dry skin — Ceramic Cream”
  • Glass skin glow toners Mostly Mentioned
    • “gives you glass skin — Milk Skin Toner”
    • “gave me instant glass skin — Milk Skin Toner Light”
  • Soothing toners Mostly Mentioned
    • “calming and soothing effects — Milk Skin Toner”
    • “calmed my redness — Milk Skin Toner Light”
  • Expensive for quantity Sometimes Noted
    • “Pricey for quantity — Glossy Coating Mist”
    • “Pricy — Hydro Boost Enzyme Cleansing Powder”
  • Breakout-causing toners Sometimes Noted
    • “started developing closed comedones — Milk Skin Toner”
    • “caused tiny whiteheads — Milk Skin Toner Light”

Sources: lovi.care, iherb.com, ulta.com, olivekollection.com, yesstyle.com, reddit.com, and more

Questions and answers

Is TIRTIR good for oily skin?

Yes, TIRTIR is good for oily skin because Lovi rates the TIRTIR-focused routine High for oily skin and items like Milk Skin Toner Light and SOS Serum fit oily skin exceptionally well. Reviewers frequently mention these products for providing intense hydration without feeling heavy. Additionally, the TIRTIR products on this page are free from fragrance.

Is TIRTIR worth it?

TIRTIR is worth exploring for its focus on providing intense and deep hydration, with Lovi rating its brand routines Superior for dry skin, sensitive skin, and acne-prone skin. Reviewers frequently mention its toners and moisturizers for bringing a soft glow, though some note the price can feel high for the quantity.

What are TIRTIR's best products?

TIRTIR features several top products for specific needs, with Milk Skin Toner Light and SOS Serum standing out for their high fit levels across multiple skin types. Lovi rates Milk Skin Toner Light as Superior for oily, acne-prone, and combination skin, while SOS Serum earns a Superior rating for dry and mature skin.

Which TIRTIR moisturizer is best for dry skin?

For dry skin, the SOS Serum is the best choice as Lovi rates it Superior, followed by the Ceramic Cream which Lovi rates Average.

Does TIRTIR cause breakouts?

TIRTIR is unlikely to cause breakouts for most shoppers, as the brand features options like Milk Skin Toner Light that rates Superior for acne-prone skin. However, breakout-causing toners are sometimes noted by reviewers for certain products.

Is TIRTIR fragrance-free?

Yes, every product among the TIRTIR products on this page lists no fragrance in its ingredients. Reviewers frequently mention these items for providing intense hydration and a soft glow.

What are the key ingredients in TIRTIR products?

TIRTIR products feature key ingredients like niacinamide and sodium hyaluronate, which help reduce skin discoloration and improve hydration. Sodium hyaluronate and panthenol also support anti-aging effects and help soothe the skin.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do I build a TIRTIR skincare routine?

To build a TIRTIR routine for dry skin in the morning, apply a hydrating toner like Milk Skin Toner Light, follow with SOS Serum, and finish with a sunscreen. In the evening, cleanse the skin, apply the SOS Serum, and use a moisturizer to keep the skin soft and smooth. Lovi rates the TIRTIR-focused routine Superior for dry skin.

Where can I buy TIRTIR, and how much does it cost?

TIRTIR products are available at stores in the Netherlands. Prices on the page range from €14.50 to €26.00, with most items costing between €18.99 and €23.90.

What are good alternatives to TIRTIR?

Good alternatives to TIRTIR include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have dedicated pages on Lovi. Lovi rates SKIN1004 routines as Superior for dry skin and sensitive skin, matching TIRTIR's top-tier fit levels for those skin types.

TIRTIR vs SKIN1004: which is better?

TIRTIR and SKIN1004 are both well-suited for shoppers, as Lovi rates their routines as Superior for dry skin and sensitive skin. For acne-prone skin, the TIRTIR routine rates Superior while SKIN1004 rates High, and for oily and combination skin both brands rate High.

Who owns TIRTIR, and where is it from?

TIRTIR is a Korean brand founded in 2017, owned by Goodai Global Inc. since 2024.

pitchbook.comgoodai-global.comtracxn.comen.namu.wiki

Is TIRTIR cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list TIRTIR as cruelty-free.

Is TIRTIR good for dry skin?

Yes, TIRTIR is good for dry skin because Lovi rates its brand-focused routine Superior for this skin type. Reviewers mostly mention deep hydration moisturizers and intense hydration toners.

Is TIRTIR good for sensitive skin?

Yes, TIRTIR is good for sensitive skin, and Lovi rates the brand-focused routine Superior for sensitive skin. The TIRTIR products on this page list no fragrance in their ingredients.

Is TIRTIR good for acne-prone skin?

Yes, TIRTIR is well-suited for acne-prone skin, as Lovi rates its brand routines Superior for this skin type. Reviewers often mention its soothing and hydrating toners, and the TIRTIR products on this page list no fragrance.

Is TIRTIR good for skin with dark spots?

Yes, TIRTIR is good for skin with dark spots. Lovi rates the Milk Skin Toner Light Superior and the Milk Skin Toner High for skin with dark spots. Niacinamide helps reduce dark spots.

The British Journal of Dermatology, 2002

Is TIRTIR good for mature skin?

TIRTIR works well for mature skin, as Lovi rates the SOS Serum Superior and the Glossy Coating Mist High for this skin type. The brand-focused routine for mature skin achieves a Superior fit.

Research behind TIRTIR's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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