TIRTIR skincare
TIRTIR is a Korean skincare brand founded in 2017 and owned by Goodai Global Inc. since 2024.
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TIRTIR is loved for its thoughtful range of toners, moisturizers, serums, and exfoliants, each formulated with nourishing ingredients. Its products suit dry skin and dry sensitive skin best because of their deeply hydrating compositions. For targeted concerns, the Milk Skin Toner Light suits acne-prone skin, the Milk Skin Toner helps skin with dark spots, and the SOS Serum addresses mature skin. The brand consistently delivers gentle, effective care for daily routines.
This page covers some of the most popular TIRTIR products; for the whole TIRTIR range, with a fit score for every product, use the Lovi app.
People Say
★4.5Overall rating based on 4.2k+ reviewsReviewers most often praise TIRTIR for deep hydration, a glass skin glow, and improved skin texture. The most common complaints are a sticky or heavy finish and potential for breakouts.
Highlights
Intense hydration toners Mostly Mentioned
- “skin felt soft, plump, and well-moisturized — Milk Skin Toner”
- “quenched my dehydrated skin — Milk Skin Toner Light”
Deep hydration moisturizers Mostly Mentioned
- “deeply moisturizes — SOS Serum”
- “lifesaver for dry skin — Ceramic Cream”
Glass skin glow toners Mostly Mentioned
- “gives you glass skin — Milk Skin Toner”
- “gave me instant glass skin — Milk Skin Toner Light”
Soothing toners Mostly Mentioned
- “calming and soothing effects — Milk Skin Toner”
- “calmed my redness — Milk Skin Toner Light”
Expensive for quantity Sometimes Noted
- “Pricey for quantity — Glossy Coating Mist”
- “Pricy — Hydro Boost Enzyme Cleansing Powder”
Breakout-causing toners Sometimes Noted
- “started developing closed comedones — Milk Skin Toner”
- “caused tiny whiteheads — Milk Skin Toner Light”
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Questions and answers
Is TIRTIR good for oily skin?
Yes, TIRTIR fits oily skin well, with Lovi rating the brand-focused routine Superior for oily skin. The TIRTIR products on this page list no fragrance.
Is TIRTIR worth it?
TIRTIR products are generally considered worth it for shoppers seeking intense hydration and a smooth glow, as the TIRTIR products on this page list no fragrance and feature deeply nourishing formulas. Lovi rates the TIRTIR-focused routine Superior for dry skin, oily skin, sensitive skin, and acne-prone skin, and High for combination skin. Reviewers most often mention the intense hydration and soothing feel of the toners, though some note the prices are high for the quantity provided.
What are TIRTIR's best products?
TIRTIR's best products are the SOS Serum, which Lovi rates Superior for dry skin, and the Milk Skin Toner Light, which Lovi rates Superior for acne-prone, oily, and combination skin. Reviewers often mention intense hydration toners and deep hydration moisturizers from the brand.
Which TIRTIR moisturizer is best for dry skin?
SOS Serum is the best TIRTIR moisturizer for dry skin, which Lovi rates Superior, while Ceramic Cream rates Average. Reviewers also frequently mention these moisturizers for deep hydration.
Does TIRTIR cause breakouts?
TIRTIR is unlikely to cause breakouts for most, though reviewers sometimes note breakout-causing toners from the brand. Lovi rates the Milk Skin Toner Light as Superior for acne-prone skin and the Milk Skin Toner as High for acne-prone skin.
Is TIRTIR fragrance-free?
Yes, every product among the TIRTIR products on this page lists no fragrance in its ingredients.
What are the key ingredients in TIRTIR products?
TIRTIR products use ingredients such as sodium hyaluronate to help deliver intense hydration and niacinamide to help manage skin tone. Panthenol and centella asiatica extract are also included to help keep skin calm and smooth.
How do I build a TIRTIR skincare routine?
To build a TIRTIR routine for dry skin, start your morning with a hydrating cleanser, follow with Milk Skin Toner Light, apply SOS Serum, and finish with an SPF. In the evening, use a pre-cleanser, cleanser, SOS Serum, and optionally a treatment, while weekly care adds a nourishing mask to these steps.
Where can I buy TIRTIR, and how much does it cost?
TIRTIR products are available at stores in Canada, with prices ranging from CA$25.84 to CA$33.64 and most falling between CA$27.94 and CA$32.97.
What are good alternatives to TIRTIR?
Good alternatives to TIRTIR are SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea because they also have dedicated brand pages on Lovi. Lovi rates the TIRTIR routines Superior for dry, oily, sensitive, and acne-prone skin, and High for combination skin, matching the fit levels offered by similar brands.
TIRTIR vs SKIN1004: which is better?
Lovi rates TIRTIR-focused routines Superior for dry skin and oily skin, and Superior for sensitive skin, matching SKIN1004 for dry and sensitive skin while outperforming it for oily skin. Reviewers most often mention intense hydration and deep moisture from TIRTIR products.
Who owns TIRTIR, and where is it from?
TIRTIR is a Korean brand founded in 2017, owned by Goodai Global Inc. since 2024.
Is TIRTIR cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list TIRTIR as cruelty-free.
Is TIRTIR good for dry skin?
Yes, TIRTIR is good for dry skin because Lovi rates the TIRTIR-focused routine Superior for dry skin. The SOS Serum is rated Superior for dry skin, and the brand is known for deep hydration moisturizers.
Is TIRTIR good for sensitive skin?
Yes, TIRTIR is good for sensitive skin because Lovi rates the brand-focused routine Superior for this skin type, and the TIRTIR products on this page list no fragrance. Shoppers often mention that the toners provide soothing care.
Is TIRTIR good for acne-prone skin?
Yes, TIRTIR is good for acne-prone skin, as Lovi rates multiple items like Milk Skin Toner Light as Superior for this skin type. Reviewers often mention its soothing toners, and every product on this page lists no fragrance in its ingredients.
Is TIRTIR good for skin with dark spots?
TIRTIR offers several products that help with dark spots, with Milk Skin Toner Light receiving a Superior fit rating from Lovi for skin with dark spots. The TIRTIR products on this page are formulated without fragrance.
Is TIRTIR good for mature skin?
TIRTIR works well for mature skin, as Lovi rates the SOS Serum Superior and the Glossy Coating Mist High for this skin type. Reviewers frequently mention that the brand's moisturizers provide deep hydration.
Research behind TIRTIR's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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