TIRTIR skincare
TIRTIR is a Korean skincare brand founded in 2017 and owned by Goodai Global Inc. since 2024.
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TIRTIR is loved for its thoughtful range of toners, moisturizers, serums, and exfoliants, each formulated with nourishing ingredients. Its products suit dry skin and dry sensitive skin best because of their deeply hydrating compositions. For targeted concerns, the Milk Skin Toner Light suits acne-prone skin, the Milk Skin Toner helps skin with dark spots, and the SOS Serum addresses mature skin. The brand consistently delivers gentle, effective care for daily routines.
This page covers some of the most popular TIRTIR products; for the whole TIRTIR range, with a fit score for every product, use the Lovi app.
People Say
★4.5Overall rating based on 4.2k+ reviewsReviewers most often praise TIRTIR for deep hydration, a glass skin glow, and improved skin texture. The most common complaints are a sticky or heavy finish and potential for breakouts.
Highlights
Intense hydration toners Mostly Mentioned
- “skin felt soft, plump, and well-moisturized — Milk Skin Toner”
- “quenched my dehydrated skin — Milk Skin Toner Light”
Deep hydration moisturizers Mostly Mentioned
- “deeply moisturizes — SOS Serum”
- “lifesaver for dry skin — Ceramic Cream”
Glass skin glow toners Mostly Mentioned
- “gives you glass skin — Milk Skin Toner”
- “gave me instant glass skin — Milk Skin Toner Light”
Soothing toners Mostly Mentioned
- “calming and soothing effects — Milk Skin Toner”
- “calmed my redness — Milk Skin Toner Light”
Expensive for quantity Sometimes Noted
- “Pricey for quantity — Glossy Coating Mist”
- “Pricy — Hydro Boost Enzyme Cleansing Powder”
Breakout-causing toners Sometimes Noted
- “started developing closed comedones — Milk Skin Toner”
- “caused tiny whiteheads — Milk Skin Toner Light”
Sources: lovi.care, iherb.com, ulta.com, olivekollection.com, yesstyle.com, reddit.com, and more
Questions and answers
Is TIRTIR good for oily skin?
Yes, TIRTIR is good for oily skin because Lovi rates its brand-focused routine Superior for this skin type. The Milk Skin Toner Light and SOS Serum are well-suited options that help provide deep hydration without feeling heavy.
Is TIRTIR worth it?
TIRTIR may be worth it for shoppers looking for soothing and deeply hydrating options, as Lovi rates the brand routines Superior for dry, oily, sensitive, and acne-prone skin. The TIRTIR products on this page also list no fragrance in their ingredients.
What are TIRTIR's best products?
TIRTIR's best products are the SOS Serum, which Lovi rates Superior for dry, dry sensitive, and mature skin, and the Milk Skin Toner Light, which Lovi rates Superior for acne-prone, combination, oily skin, and skin with dark spots. Reviewers frequently mention these items for providing intense and deep hydration.
Which TIRTIR moisturizer is best for dry skin?
SOS Serum is the best moisturizer for dry skin, and Lovi rates it Superior for dry skin. Ceramic Cream is another option, though Lovi rates it Average for dry skin.
Does TIRTIR cause breakouts?
TIRTIR is unlikely to cause breakouts for most users, and Lovi rates the brand's routines Superior for acne-prone skin. However, reviewers have sometimes noted that the brand's toners may occasionally trigger breakouts.
Is TIRTIR fragrance-free?
Yes, every product among the TIRTIR products on this page lists no fragrance in its ingredients. Reviewers note that the brand provides intense hydration and soothing care for dry, sensitive, and breakout-prone skin without added scents.
What are the key ingredients in TIRTIR products?
TIRTIR products use ingredients like niacinamide, which helps fade dark spots, and sodium hyaluronate, which helps keep the skin soft and smooth with moisture. Lovi rates the TIRTIR-focused routine Superior for dry skin, dry sensitive skin, and acne-prone skin.
How do I build a TIRTIR skincare routine?
To build a TIRTIR routine for dry skin in the morning, apply the Hydrating Facial Cleanser, follow with Milk Skin Toner Light, add SOS Serum, and finish with Daily Soft Touch Sunscreen. In the evening, use the Ultra Hyalon Cleansing Cream, cleanser, Madagascar Centella Poremizing Fresh Ampoule, and SOS Serum. Lovi rates the TIRTIR-focused routine Superior for dry skin.
Where can I buy TIRTIR, and how much does it cost?
TIRTIR is available on this page with prices in Spain ranging from fifteen euros to twenty-four euros and fifty cents, and most items costing between seventeen euros and ninety-nine cents and twenty euros and thirty-nine cents.
What are good alternatives to TIRTIR?
Good alternatives to TIRTIR with pages on Lovi include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea. Lovi rates the SKIN1004-focused routine as Superior for dry skin, sensitive skin, and acne-prone skin, and High for oily skin and combination skin.
TIRTIR vs SKIN1004: which is better?
TIRTIR and SKIN1004 both fit sensitive skin with a Superior level, while TIRTIR rates Superior for dry, oily, and acne-prone skin and SKIN1004 rates High for them. For combination skin, SKIN1004 rates High and TIRTIR rates High.
Who owns TIRTIR, and where is it from?
TIRTIR is a Korean brand founded in 2017, owned by Goodai Global Inc. since 2024.
Is TIRTIR cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list TIRTIR as cruelty-free.
Is TIRTIR good for dry skin?
Yes, TIRTIR is good for dry skin because Lovi rates the brand-focused routine Superior for dry skin. The TIRTIR products on this page list no fragrance, and reviewers mostly mention that the moisturizers provide deep hydration.
Is TIRTIR good for sensitive skin?
Yes, TIRTIR is good for sensitive skin and features formulas that are fragrance-free across the products on this page. Lovi rates the sensitive skin fit as High for Milk Skin Toner, SOS Serum, Milk Skin Toner Light, and Ceramic Cream, and Average for Glossy Coating Mist and Hydro Boost Enzyme Cleansing Powder. Reviewers mostly mention soothing and deep hydration properties, which helps keep sensitive skin calm.
Is TIRTIR good for acne-prone skin?
Yes, TIRTIR is good for acne-prone skin because Lovi rates the brand-focused routine Superior for this skin type. Milk Skin Toner Light and SOS Serum both fit acne-prone skin at a High level, helping to keep skin calm and smooth.
Is TIRTIR good for skin with dark spots?
Yes, TIRTIR is good for skin with dark spots because products like the Milk Skin Toner Light and SOS Serum feature ingredients that help manage pigmentation. Lovi rates the Milk Skin Toner Light Superior and the SOS Serum High for skin with dark spots.
Is TIRTIR good for mature skin?
TIRTIR is generally good for mature skin, as Lovi rates the SOS Serum Superior and the Glossy Coating Mist High for this skin type. However, Lovi rates the Milk Skin Toner Low and the Ceramic Cream and Hydro Boost Enzyme Cleansing Powder Average for mature skin.
Research behind TIRTIR's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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