TIRTIR skincare
TIRTIR is a Korean skincare brand founded in 2017 and owned by Goodai Global Inc. since 2024.
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TIRTIR is beloved for its thoughtful range of toners, moisturizers, serums, and exfoliants that rely on gentle, nourishing formulas. Its products suit dry skin and sensitive skin best due to their soothing and hydrating qualities. To address specific concerns, the brand offers the Milk Skin Toner Light for acne-prone skin, the Milk Skin Toner for skin with dark spots, and the SOS Serum for mature skin. Through these targeted offerings, its formulations work harmoniously to restore balance and support a healthy complexion.
This page covers some of the most popular TIRTIR products; for the whole TIRTIR range, with a fit score for every product, use the Lovi app.
People Say
★4.5Overall rating based on 4.2k+ reviewsReviewers most often praise TIRTIR for deep hydration, a glass skin glow, and improved skin texture. The most common complaints are a sticky or heavy finish and potential for breakouts.
Highlights
Intense hydration toners Mostly Mentioned
- “skin felt soft, plump, and well-moisturized — Milk Skin Toner”
- “quenched my dehydrated skin — Milk Skin Toner Light”
Deep hydration moisturizers Mostly Mentioned
- “deeply moisturizes — SOS Serum”
- “lifesaver for dry skin — Ceramic Cream”
Glass skin glow toners Mostly Mentioned
- “gives you glass skin — Milk Skin Toner”
- “gave me instant glass skin — Milk Skin Toner Light”
Soothing toners Mostly Mentioned
- “calming and soothing effects — Milk Skin Toner”
- “calmed my redness — Milk Skin Toner Light”
Expensive for quantity Sometimes Noted
- “Pricey for quantity — Glossy Coating Mist”
- “Pricy — Hydro Boost Enzyme Cleansing Powder”
Breakout-causing toners Sometimes Noted
- “started developing closed comedones — Milk Skin Toner”
- “caused tiny whiteheads — Milk Skin Toner Light”
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Questions and answers
Is TIRTIR good for oily skin?
Yes, TIRTIR is good for oily skin because Lovi rates the TIRTIR-focused routine Superior for this skin type. Reviewers mostly mention the intense hydration and soothing feel of the toners, and every TIRTIR product on this page lists no fragrance.
Is TIRTIR worth it?
TIRTIR may be worth it for shoppers seeking fragrance-free hydration, as the TIRTIR products on this page list no fragrance in their ingredients. Reviewers mostly mention that the brand offers intense hydration and soothing toners, though some note the products can be expensive for the quantity.
What are TIRTIR's best products?
TIRTIR's best products for the skin types the brand fits best are SOS Serum for dry skin, and Milk Skin Toner Light for oily and acne-prone skin, which Lovi rates Superior for those skin types.
Which TIRTIR moisturizer is best for dry skin?
The best TIRTIR moisturizer for dry skin on this page is SOS Serum, which Lovi rates Superior for dry skin, followed by Ceramic Cream, which Lovi rates Average.
Does TIRTIR cause breakouts?
Some reviewers note that certain TIRTIR toners may occasionally cause breakouts, though the Milk Skin Toner and Milk Skin Toner Light are rated High and Superior for acne-prone skin.
Is TIRTIR fragrance-free?
Yes, every product among the TIRTIR products on this page lists no fragrance in its ingredients.
What are the key ingredients in TIRTIR products?
TIRTIR products use ingredients like niacinamide to help fade dark spots, sodium hyaluronate to bring deep hydration, and panthenol to calm the skin.
How do I build a TIRTIR skincare routine?
To build a TIRTIR routine for dry skin, start your morning by cleansing, applying Milk Skin Toner Light, using Ceramic Cream as a moisturizer, and finishing with SPF. In the evening, use a pre-cleanser, cleanser, Ceramic Cream, and a serum or treatment if needed. Once a week, add an enzyme powder like Hydro Boost Enzyme Cleansing Powder and a nourishing mask into your cleansing and moisturizing steps.
Where can I buy TIRTIR, and how much does it cost?
TIRTIR products are available at stores in Australia, with prices on this page ranging from A$36.80 to A$42.90.
What are good alternatives to TIRTIR?
Good alternatives to TIRTIR are SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which also have dedicated pages on Lovi.
TIRTIR vs SKIN1004: which is better?
TIRTIR and SKIN1004 are both strong choices, with Lovi rating the TIRTIR-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. SKIN1004 is similarly rated Superior for dry and sensitive skin, but its routines for oily, combination, and acne-prone skin are rated High.
Who owns TIRTIR, and where is it from?
TIRTIR is a Korean brand founded in 2017, owned by Goodai Global Inc. since 2024.
Is TIRTIR cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list TIRTIR as cruelty-free.
Is TIRTIR good for dry skin?
Yes, TIRTIR is well-suited for dry skin, and Lovi rates the TIRTIR-focused routine Superior for dry skin. Reviewers often mention intense hydration from the toners and deep hydration from the moisturizers. SOS Serum offers a Superior fit for dry skin, and Milk Skin Toner Light offers a High fit.
Is TIRTIR good for sensitive skin?
Yes, TIRTIR is well-suited for sensitive skin because the brand-focused routine for this skin type achieves a Superior fit on Lovi. Lovi rates the SOS Serum High and the Milk Skin Toner High for sensitive skin. Furthermore, the TIRTIR products on this page list no fragrance in their ingredients.
Is TIRTIR good for acne-prone skin?
Yes, TIRTIR is a great choice for acne-prone skin, as Lovi rates the brand-focused routines Superior for this skin type. The individual products on the page, such as the Milk Skin Toner Light and SOS Serum, also fit acne-prone skin with High or Superior ratings.
Is TIRTIR good for skin with dark spots?
Yes, TIRTIR is good for skin with dark spots because Lovi rates the Milk Skin Toner Light Superior and the Milk Skin Toner High for this skin concern. These products help improve uneven tone with ingredients that manage dark patches.
Is TIRTIR good for mature skin?
TIRTIR is generally well-suited for mature skin, as Lovi rates the SOS Serum and Milk Skin Toner Light High or Superior for this skin type. However, the Milk Skin Toner is rated Low for mature skin, so shoppers should choose specific items carefully.
Research behind TIRTIR's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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