TIRTIR skincare
TIRTIR is a Korean skincare brand founded in 2017 and owned by Goodai Global Inc. since 2024.
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TIRTIR is loved for its thoughtful range of toners, moisturizers, serums, and exfoliants, all crafted with nourishing formulas. Its products suit dry skin and oily skin best, delivering targeted hydration and balance. For specific concerns, the standout products include the Milk Skin Toner Light for acne-prone skin, the Milk Skin Toner for skin with dark spots, and the SOS Serum for mature skin. Through these carefully designed essentials, the brand offers reliable support for a healthy, radiant complexion.
This page covers some of the most popular TIRTIR products; for the whole TIRTIR range, with a fit score for every product, use the Lovi app.
People Say
★4.5Overall rating based on 4.2k+ reviewsReviewers most often praise TIRTIR for deep hydration, a glass skin glow, and improved skin texture. The most common complaints are a sticky or heavy finish and potential for breakouts.
Highlights
Intense hydration toners Mostly Mentioned
- “skin felt soft, plump, and well-moisturized — Milk Skin Toner”
- “quenched my dehydrated skin — Milk Skin Toner Light”
Deep hydration moisturizers Mostly Mentioned
- “deeply moisturizes — SOS Serum”
- “lifesaver for dry skin — Ceramic Cream”
Glass skin glow toners Mostly Mentioned
- “gives you glass skin — Milk Skin Toner”
- “gave me instant glass skin — Milk Skin Toner Light”
Soothing toners Mostly Mentioned
- “calming and soothing effects — Milk Skin Toner”
- “calmed my redness — Milk Skin Toner Light”
Expensive for quantity Sometimes Noted
- “Pricey for quantity — Glossy Coating Mist”
- “Pricy — Hydro Boost Enzyme Cleansing Powder”
Breakout-causing toners Sometimes Noted
- “started developing closed comedones — Milk Skin Toner”
- “caused tiny whiteheads — Milk Skin Toner Light”
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Questions and answers
Is TIRTIR good for oily skin?
Yes, TIRTIR is good for oily skin because Lovi rates the TIRTIR-focused routine Superior for oily skin. The TIRTIR products on this page list no fragrance.
Is TIRTIR worth it?
TIRTIR may be worth it for shoppers seeking intense hydration and a soft glow, as the TIRTIR products on this page list no fragrance in their ingredients. Reviewers note that the toners and moisturizers provide deep hydration, though some mention they can be expensive for the quantity or cause breakouts. Lovi rates the TIRTIR-focused routine Superior for dry skin, oily skin, and sensitive skin.
What are TIRTIR's best products?
TIRTIR products that fit dry skin, oily skin, and sensitive skin best include SOS Serum and Milk Skin Toner Light, as Lovi rates these products Superior for those skin types. Reviewers mostly mention that these toners and moisturizers give intense and deep hydration.
Which TIRTIR moisturizer is best for dry skin?
SOS Serum is the best TIRTIR moisturizer for dry skin, as Lovi rates it Superior for dry skin while Ceramic Cream has an Average fit. The TIRTIR products on this page list no fragrance in their ingredients.
Does TIRTIR cause breakouts?
TIRTIR is unlikely to cause breakouts overall, though some reviewers note breakout-causing toners. Lovi rates the brand's products for acne-prone skin from Average to Superior.
Is TIRTIR fragrance-free?
Yes, the TIRTIR products on this page list no fragrance in their ingredients. Reviewers often mention the intense hydration and soothing feel of these fragrance-free formulas.
What are the key ingredients in TIRTIR products?
TIRTIR products on this page include soothing ingredients like centella extract and licorice root extract, alongside hydrating components such as sodium hyaluronate, glycerin, and ceramide NP. They also feature niacinamide to help even out skin tone and panthenol to support skin comfort.
Indian Journal of Pharmaceutical Sciences, 2016Experimental Dermatology, 2015
How do I build a TIRTIR skincare routine?
Building a TIRTIR routine depends on your skin type, with the brand fitting dry, oily, and sensitive skin best. For dry skin, Lovi rates the TIRTIR routine Superior, following a morning step of a cleanser, the Milk Skin Toner Light, the SOS Serum, and SPF, plus an evening and weekly routine that includes pre-cleansing, cleansing, serums, moisturizers, and nourishing masks.
Where can I buy TIRTIR, and how much does it cost?
TIRTIR products on this page are available at stores in Singapore. Prices range from S$25.68 to S$46.23.
What are good alternatives to TIRTIR?
Similar brands with pages on Lovi that can serve as alternatives to TIRTIR include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea. For dry skin specifically, Lovi rates the SKIN1004-focused routine as Superior, closely matching the TIRTIR-focused routine.
TIRTIR vs SKIN1004: which is better?
TIRTIR and SKIN1004 are both top choices, but TIRTIR fits dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin slightly better. Lovi rates the TIRTIR-focused routines as Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin, compared to SKIN1004 which ranges from High to Superior for those same skin types.
Who owns TIRTIR, and where is it from?
TIRTIR is a Korean brand founded in 2017, owned by Goodai Global Inc. since 2024.
Is TIRTIR cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list TIRTIR as cruelty-free.
Is TIRTIR good for dry skin?
Yes, TIRTIR is good for dry skin because Lovi rates the TIRTIR-focused routine Superior for this skin type. Reviewers mostly mention intense hydration toners and deep hydration moisturizers among the products. Furthermore, the TIRTIR products on this page list no fragrance.
Is TIRTIR good for sensitive skin?
Yes, TIRTIR is good for sensitive skin because Lovi rates its brand-focused routines Superior for sensitive skin. Reviewers often mention its soothing toners, and the TIRTIR products on this page list no fragrance in their ingredients.
Is TIRTIR good for acne-prone skin?
Yes, TIRTIR is good for acne-prone skin, and Lovi rates the TIRTIR-focused routine Superior for this skin type. Reviewers often mention its toners for intense hydration, while individual products like Milk Skin Toner Light and SOS Serum show high or superior fit for acne-prone skin.
Is TIRTIR good for skin with dark spots?
Yes, TIRTIR is good for skin with dark spots, as the TIRTIR products on this page help brighten and even out skin tone. Lovi rates Milk Skin Toner Light Superior for skin with dark spots, and Milk Skin Toner High for skin with dark spots.
Is TIRTIR good for mature skin?
Lovi rates the TIRTIR Milk Skin Toner Low and the Ceramic Cream Average for mature skin, while the SOS Serum and Glossy Coating Mist are rated High. Lovi rates the TIRTIR-focused routine Superior for dry, oily, and sensitive skin, meaning the brand fits those skin types best.
Research behind TIRTIR's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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