TIRTIR skincare
TIRTIR is a Korean skincare brand founded in 2017 and owned by Goodai Global Inc. since 2024.
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TIRTIR is loved for its thoughtful range of toners, moisturizers, serums, and exfoliants, each formulated with nourishing ingredients. Its products suit dry skin and dry sensitive skin best because of their deeply hydrating compositions. For targeted concerns, the Milk Skin Toner Light suits acne-prone skin, the Milk Skin Toner helps skin with dark spots, and the SOS Serum addresses mature skin. The brand consistently delivers gentle, effective care for daily routines.
This page covers some of the most popular TIRTIR products; for the whole TIRTIR range, with a fit score for every product, use the Lovi app.
People Say
★4.5Overall rating based on 4.2k+ reviewsReviewers most often praise TIRTIR for deep hydration, a glass skin glow, and improved skin texture. The most common complaints are a sticky or heavy finish and potential for breakouts.
Highlights
Intense hydration toners Mostly Mentioned
- “skin felt soft, plump, and well-moisturized — Milk Skin Toner”
- “quenched my dehydrated skin — Milk Skin Toner Light”
Deep hydration moisturizers Mostly Mentioned
- “deeply moisturizes — SOS Serum”
- “lifesaver for dry skin — Ceramic Cream”
Glass skin glow toners Mostly Mentioned
- “gives you glass skin — Milk Skin Toner”
- “gave me instant glass skin — Milk Skin Toner Light”
Soothing toners Mostly Mentioned
- “calming and soothing effects — Milk Skin Toner”
- “calmed my redness — Milk Skin Toner Light”
Expensive for quantity Sometimes Noted
- “Pricey for quantity — Glossy Coating Mist”
- “Pricy — Hydro Boost Enzyme Cleansing Powder”
Breakout-causing toners Sometimes Noted
- “started developing closed comedones — Milk Skin Toner”
- “caused tiny whiteheads — Milk Skin Toner Light”
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Questions and answers
Is TIRTIR good for oily skin?
Yes, TIRTIR is good for oily skin, as Lovi rates the TIRTIR-focused routine Superior for this skin type. Reviewers frequently mention that the brand's toners provide intense hydration without feeling heavy, and the TIRTIR products on this page list no fragrance in their ingredients.
Is TIRTIR worth it?
TIRTIR may be worth it for shoppers looking for gentle, hydrating products, as the TIRTIR products on this page are fragrance-free and reviewer feedback highlights intense hydration and soothing toners. However, some reviewers note that the items can be expensive for the quantity, and Lovi rates the range anywhere from Low to Superior depending on the specific product and skin type.
What are TIRTIR's best products?
TIRTIR's best products are the SOS Serum and the Milk Skin Toner Light, which both earn top ratings across a wide range of skin types. Lovi rates the TIRTIR-focused routine for dry skin as Superior. Reviewers frequently mention these items for giving skin intense hydration and a glass skin glow.
Which TIRTIR moisturizer is best for dry skin?
The TIRTIR moisturizers on this page for dry skin are SOS Serum, which Lovi rates Superior, and Ceramic Cream, which Lovi rates Average.
Does TIRTIR cause breakouts?
TIRTIR is unlikely to cause breakouts as its toners rate High to Superior for acne-prone skin, though some reviewers have noted breakout-causing toners. Lovi rates the TIRTIR-focused routine Superior for acne-prone skin.
Is TIRTIR fragrance-free?
Yes, every one of the TIRTIR products on this page lists no fragrance in its ingredients. Reviewers often mention that the line provides intense hydration and soothing care.
What are the key ingredients in TIRTIR products?
TIRTIR products feature several key ingredients like niacinamide, which helps reduce dark spots and signs of aging, and hyaluronic acid, which provides deep hydration. Panthenol and centella asiatica extract are also included to calm the skin and keep it soft and smooth. Additionally, the TIRTIR products on this page list no fragrance in their ingredients.
How do I build a TIRTIR skincare routine?
To build a TIRTIR skincare routine for dry skin, start your morning with a hydrating cleanser, followed by Milk Skin Toner Light, SOS Serum, and Safe Sunscreen SPF 50+. In the evening, use a pre-cleanser and hydrating cleanser, then apply SOS Serum. For a weekly treatment, incorporate the Watermide Essential Mask alongside your usual cleansing and serum steps.
Where can I buy TIRTIR, and how much does it cost?
TIRTIR products are available on this Lovi page from stores in Ireland. Prices range from €10.50 to €30.99, with most items costing between €20.98 and €24.95.
What are good alternatives to TIRTIR?
Good alternatives to TIRTIR include brands with similar skincare pages on Lovi such as SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea. These brands offer alternative options for various skin types and concerns.
TIRTIR vs SKIN1004: which is better?
TIRTIR rates Superior for dry skin and oily skin, while SKIN1004 rates Superior for dry skin and sensitive skin. For acne-prone skin, TIRTIR rates Superior and SKIN1004 rates High.
Who owns TIRTIR, and where is it from?
TIRTIR is a Korean brand founded in 2017, owned by Goodai Global Inc. since 2024.
Is TIRTIR cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list TIRTIR as cruelty-free.
Is TIRTIR good for dry skin?
Yes, TIRTIR is good for dry skin because Lovi rates the TIRTIR-focused routine Superior for dry skin. Reviewers often mention intense hydration from its toners and deep hydration from its moisturizers. The TIRTIR products on this page list no fragrance in their ingredients.
Is TIRTIR good for sensitive skin?
Yes, TIRTIR is good for sensitive skin because its products help keep skin calm and soft. Lovi rates the TIRTIR-focused routine High for sensitive skin. Additionally, the TIRTIR products on this page list no fragrance in their ingredients.
Is TIRTIR good for acne-prone skin?
Yes, TIRTIR is well suited for breakout-prone skin, as Lovi rates the brand-focused routine Superior for this skin type. The Milk Skin Toner Light specifically achieves a Superior fit for keeping oily and breakout-prone skin calm and clear.
Is TIRTIR good for skin with dark spots?
Yes, TIRTIR is good for skin with dark spots because products like Milk Skin Toner Light and SOS Serum achieve High or Superior fit levels for that skin concern. Lovi rates the TIRTIR routines High for several concerns, and niacinamide in the brand's formulations helps reduce cutaneous pigmentation.
Is TIRTIR good for mature skin?
TIRTIR is mixed for mature skin, as individual product fits range from Low to Superior depending on the item. Lovi rates the TIRTIR-focused routine Superior for dry skin, which often overlaps with mature needs. The SOS Serum and Milk Skin Toner Light offer High to Superior support, while other items may fit less well.
Research behind TIRTIR's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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