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Shiseido vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and Shu Uemura are Japanese skincare brands that bring distinct philosophies to daily routines. The former is known for nourishing moisturizers, gentle cleansers, protective sunscreens, potent serums, and versatile glycerin formulations, while the latter is deeply loved for transformative makeup removers and meticulously crafted formulas. Shiseido suits mature skin and sensitive skin best, whereas Shu Uemura suits all skin types best, owing to their gentle and effective nature. They differ primarily in their core offerings and ingredient focuses, with glycerin significantly improving stratum corneum hydration in the older brand's research.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

loreal-finance.compitchbook.comen.wikipedia.orgsec.gov

This page compares some of the most popular Shiseido and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs Shu Uemura products

Questions and answers

Shiseido or Shu Uemura: which is better?

Shiseido is the better choice for variety and targeted skincare routines, as the products on this page fit mature, sensitive, and oily skin best. Shu Uemura only offers a single makeup remover on this page, which has average to low fit levels across most skin types.

What is the difference between Shiseido and Shu Uemura?

Shiseido features a wide range of skincare products on this page including moisturizers, cleansers, and sunscreens containing key ingredients like glycerin and hyaluronic acid, whereas Shu Uemura only features a cleansing oil. Shiseido fits best for mature skin, sensitive skin, and oily skin.

Dermatologic Therapy, 2022

Which is more affordable, Shiseido or Shu Uemura?

Reviews for Shiseido mention a high price point as a common drawback, whereas price information is not highlighted for Shu Uemura on this page.

Which causes fewer breakouts, Shiseido or Shu Uemura?

Shu Uemura may cause fewer breakouts because the cleansing oil on the page fits acne-prone skin at a low level, whereas Shiseido features many products with a wide range of acne-prone skin fits that include warnings.

Which brand has been around longer, Shiseido or Shu Uemura?

Shiseido has been around longer, having been founded in Japan in 1872, whereas Shu Uemura was founded in 1967.

How many Shiseido products on the page list no fragrance compared to Shu Uemura?

Shiseido has 5 products on this page that list no fragrance, whereas Shu Uemura has every product on this page listing no fragrance.

Which company owns Shu Uemura, and when was it acquired?

Shu Uemura is owned by L'Oréal S.A. and was acquired in 2003.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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