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Shiseido vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and Shu Uemura are Japanese skincare brands rooted in heritage and meticulous formulation. Shiseido is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, and serums utilizing key ingredients like glycerin, suiting sensitive and mature skin best with gentle daily care. Conversely, the other brand is deeply loved for transformative makeup removers and carefully balanced offerings suited for all skin types. While both provide effective solutions such as specialized treatments for acne-prone skin, they differ in their primary product focus and targeted skin concerns.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular Shiseido and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs Shu Uemura products

Questions and answers

Shiseido or Shu Uemura: which is better?

Shiseido features a much larger selection of skincare products on this page that may suit diverse concerns, whereas Shu Uemura only includes a cleansing oil. Shiseido also offers high Lovi fit levels for sensitive and mature skin types.

What is the difference between Shiseido and Shu Uemura?

Shiseido offers a wide range of skincare products that achieve High or Superior Lovi fit levels for sensitive and mature skin types, whereas Shu Uemura features only a single cleansing oil on this page with Average Lovi fits.

Which is more affordable, Shiseido or Shu Uemura?

The products on this page for Shiseido list a high price point as a common drawback, while the products on this page for Shu Uemura do not mention affordability.

Which causes fewer breakouts, Shiseido or Shu Uemura?

Shu Uemura products on this page may cause fewer breakouts than Shiseido because the products on this page list no fragrance, whereas 15 out of 20 Shiseido products contain fragrance that sometimes notes skin irritation.

Between Shiseido and Shu Uemura, which brand was founded earlier and when?

Shiseido was founded earlier than Shu Uemura, having been established in Japan in 1872 compared to Shu Uemura's founding in 1967.

How do the fragrance options differ between Shiseido and Shu Uemura products on this page?

The products on this page from Shiseido frequently include fragrance, with only 5 out of 20 listing none. In contrast, every Shu Uemura product on this page lists no fragrance in its ingredients.

Which company owns Shiseido and which company owns Shu Uemura?

Shiseido is owned by Shiseido Company, Limited, while Shu Uemura is owned by L'Oréal S.A. since 2003.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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