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Shiseido vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and Shu Uemura are Japanese skincare brands rooted in heritage and meticulous formulation. Shiseido is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, and serums utilizing key ingredients like glycerin, suiting sensitive and mature skin best with gentle daily care. Conversely, the other brand is deeply loved for transformative makeup removers and carefully balanced offerings suited for all skin types. While both provide effective solutions such as specialized treatments for acne-prone skin, they differ in their primary product focus and targeted skin concerns.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

loreal-finance.compitchbook.comen.wikipedia.orgsec.gov

This page compares some of the most popular Shiseido and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs Shu Uemura products

Questions and answers

Shiseido or Shu Uemura: which is better?

Shiseido is often better suited for sensitive and mature skin types, whereas Shu Uemura only features a single cleansing oil on this page. Reviewers note that Shiseido products on this page often provide deep hydration and firming benefits, but they can carry a high price point and strong fragrance. Hyaluronic acid is among the key ingredients across the Shiseido products.

Dermatologic Therapy, 2022

What is the difference between Shiseido and Shu Uemura?

Shiseido features a broad range of skincare products that often include fragrance and key ingredients like hyaluronic acid, whereas Shu Uemura offers a single cleansing oil on this page with no fragrance listed in its ingredients.

Dermatologic Therapy, 2022

Which is more affordable, Shiseido or Shu Uemura?

The products on this page for Shiseido are noted by reviewers as having a high price point, while affordability details for Shu Uemura are not specified here.

Which causes fewer breakouts, Shiseido or Shu Uemura?

Shu Uemura products on this page are unlikely to cause breakouts as they list no fragrance, whereas several Shiseido items may lead to skin irritation or have lower acne-prone fit levels.

Which brand has been around longer, Shiseido or Shu Uemura?

Shiseido has been around longer, having been founded in Japan in 1872, whereas Shu Uemura was founded in 1967.

Do both Shiseido and Shu Uemura use fragrance in their skincare products?

Shiseido includes fragrance in the majority of the products on this page, whereas every product from Shu Uemura on this page lists no fragrance in its ingredients.

What are the main key ingredients found across Shiseido products?

The products on this page from Shiseido feature glycerin and hyaluronic acid as their main key ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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