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COSRX vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

COSRX and Shu Uemura are distinct Asian beauty labels originating from South Korea and Japan, respectively. The former offers a thoughtful array of serums, moisturizers, cleansers, and masks formulated with hyaluronic acid, glycerin, and niacinamide to suit oily and acne-prone skin best. Meanwhile, the latter is deeply loved for its transformative makeup removers and meticulously crafted formulas that suit all skin types owing to their gentle, effective nature. While the Korean brand focuses on targeted active components to balance excess oil and soothe irritation, the Japanese brand maintains skin comfort through carefully balanced offerings.

COSRX is a Korean skincare brand founded in 2013 and owned by Amorepacific Group since 2024.

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular COSRX and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular COSRX vs Shu Uemura products

Questions and answers

COSRX or Shu Uemura: which is better?

COSRX is better suited for skincare needs on this page, offering numerous fragrance-free products that target acne-prone, dry, and oily skin with superior fit levels. Reviewers frequently note its lightweight absorption and deep hydration.

What is the difference between COSRX and Shu Uemura?

COSRX offers a wide range of products that feature a Superior fit for oily, acne-prone, and dry skin types, whereas Shu Uemura provides only a single cleansing oil on this page which shows lower fit levels for those skin types.

Which is more affordable, COSRX or Shu Uemura?

This public page does not contain pricing information for either COSRX or Shu Uemura.

Which causes fewer breakouts, COSRX or Shu Uemura?

COSRX is more suitable for breakout-prone skin, as the products on this page fit oily acne-prone and acne-prone skin best at a High or Superior level. In contrast, the Shu Uemura cleansing oil on this page fits acne-prone skin only at a Low level.

Which brand has been around longer, COSRX or Shu Uemura?

Shu Uemura has been around longer, having been founded in Japan in 1967, whereas COSRX was founded in South Korea in 2013.

How many products from COSRX contain fragrance compared to Shu Uemura?

COSRX has 37 products on this page that list no fragrance and one product with fragrance, while Shu Uemura has no fragranced products listed among its offerings.

Which company owns COSRX and when did they acquire it?

Amorepacific Group owns COSRX, having acquired the brand in 2024.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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