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The Ordinary vs ILIA Beauty

The Ordinary and ILIA Beauty are Canadian skincare brands that offer distinct approaches to daily routines through thoughtful, nourishing formulations. The Ordinary is known for targeted serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while ILIA Beauty is widely loved for its thoughtful moisturizers and clean, conscious beauty. Both brands suit dry skin best, though the latter also accommodates normal and combination skin. They primarily differ in product variety and key active ingredients, with each providing specialized solutions for specific skin concerns.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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ILIA Beauty is a Canadian skincare brand founded in 2011 and owned by Famille C since 2022.

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This page compares some of the most popular The Ordinary and ILIA Beauty products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

The Ordinary or ILIA Beauty: which is better?

The Ordinary is a much larger brand with a wide selection of targeted serums and moisturizers, whereas ILIA Beauty currently features just one moisturizer on this page. Reviewers frequently praise The Ordinary for its affordable and great value serums.

What is the difference between The Ordinary and ILIA Beauty?

The products on this page from The Ordinary offer a wide selection of targeted serums, toners, and moisturizers that fit dry, sensitive, and dry sensitive skin best, whereas ILIA Beauty features just one moisturizer called The Base Face Milk with average fit levels across all skin types.

The Ordinary or ILIA Beauty: which moisturizer is better?

The Ordinary offers multiple moisturizers with high or superior Lovi fit levels for dry and sensitive skin, such as Natural Moisturizing Factors + HA, whereas ILIA Beauty features only a single moisturizer, The Base Face Milk, which has an average fit level across all skin types.

Which is more affordable, The Ordinary or ILIA Beauty?

The Ordinary offers budget-friendly options, with reviewers frequently highlighting the brand's affordable and great value serums among the products on this page.

When were The Ordinary and ILIA Beauty founded and who owns them now?

The Ordinary was founded in Canada in 2016 and is currently owned by The Estée Lauder Companies Inc. ILIA Beauty was founded in Canada in 2011 and is owned by Famille C.

Which brand offers more products listed on the page, and do any of their products contain fragrance?

The Ordinary offers significantly more products on this page compared to ILIA Beauty. Every product across the products from both brands lists no fragrance in its ingredients.

What skin types does The Ordinary fit best according to its brand-focused routines?

According to its brand-focused routines, The Ordinary fits dry skin, dry sensitive skin, and sensitive skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.