Anua vs ISDIN
Anua and ISDIN are contemporary skincare brands offering specialized regimens for diverse complexions. The Korean line, established in 2019, centers on hyaluronic acid, heartleaf, and niacinamide to nourish dry and oily acne-prone skin through moisturizers, toners, serums, and cleansers. Meanwhile, the Spanish house, founded in 1975, delivers thoughtful moisturizers, advanced sunscreens, targeted serums, and soothing eye products tailored for sensitive and mature skin. While both labels provide dependable daily care, they differ in their heritage and targeted formulations, ranging from blemish-focused botanical blends to expert sun protection.
Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..
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ISDIN is a Spanish skincare brand founded in 1975 and owned by Puig.
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This page compares some of the most popular Anua and ISDIN products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Anua vs ISDIN products
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Heartleaf Pore Control Cleansing Oil
€15.89
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Heartleaf 77% Soothing Toner
€19.59
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Niacinamide 10% + TXA 4% Serum
€18.70
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PDRN Hyaluronic Acid Capsule 100 Serum
€22.00
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Heartleaf Quercetin Pore Deep Cleansing Foam
€13.02
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Rice 70 Glow Milky Toner
€18.33
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PEACH 70% NIACINAMIDE SERUM
€17.45
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Heartleaf 77% Clear Pad
€20.15
People Say
Lightweight and Fast-Absorbing Texture Often MentionedMostly Mentioned
- “absorbs instantly — ISDIN Eryfotona Actinica”
- “ultra-light fluid product, which makes it super easy to apply — ISDIN Fusion Water”
- “Lightweight formula absorbs fast — ISDIN Hyaluronic Concentrate”
- “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
Hydration and Moisture Mostly MentionedMostly Mentioned
- “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
- “leaves skin plump — Anua Rice 70 Glow Milky Toner”
- “Improved moisture and texture — ISDIN Hyaluronic Moisture”
- “My skin felt sooo hydrated and looks so plump and dewey. — ISDIN Fusion Water”
Improves Skin Texture Often MentionedRarely Noted
- “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
- “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
- “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
- “skin was much smoother — ISDIN Retinal Intense Serum”
Fades Dark Spots and Brightens Often MentionedSometimes Noted
- “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
- “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
- “Gives my skin a beautiful, healthy glow. — Anua Niacinamide 10% + TXA 4% Serum”
- “My hyperpigmentation has lightened and skin looks more even, even shines more. — ISDIN Flavo-C Serum”
Soothing and Calming Redness Often MentionedSometimes Noted
- “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
- “calmed my red spots — Anua Heartleaf 77% Clear Pad”
- “calm with zero irritation — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
- “Sensitive/reactive skin tolerates — ISDIN Hyaluronic Moisture”
Gentle and Non-Irritating Formula Sometimes NotedRarely Noted
- “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
- “No stinging on sensitive skin — Anua Heartleaf 77% Soothing Toner”
- “great for beginners — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
- “no excessive exfoliation — ISDIN Retinal Intense Serum”
High Price vs Volume Rarely NotedOften Mentioned
- “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
- “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
- “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
- “very expensive — ISDIN Eryfotona Actinica”
Fragrance and Scent Issues Rarely NotedOften Mentioned
- “Smell is too strong — Anua Heartleaf Pore Control Cleansing Oil”
- “overpowering herbal smell — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
- “Scent is too strong — Anua PEACH 70% NIACINAMIDE SERUM”
- “smell is overpowering — ISDIN Eryfotona Actinica”
Breakouts and Acne Often MentionedNot noted
- “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
Anua vs ISDIN routines for dry skin
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Cleanser
CeraVe Hydrating Facial Cleanser
Morning · Evening · Once a week
€8.85
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Hydrating Toner
Paula's Choice Advanced Replenishing Toner
Morning
€34.00
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Moisturizer
d'Alba First Spray Serum
Morning · Evening · Once a week
€16.99
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SPF
Fusion Water
Morning
€25.99
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€10.97
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Serum or Treatment
Flavo-C Serum
Evening · Once a week
€44.30
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Nourishing Mask
Abib Rice Probiotics Overnight Mask
Once a week
€15.30
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Cleanser
Hyaluronic Acid Hydrating Gentle Foaming Cleanser
Morning · Evening · Once a week
€14.00
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Hydrating Toner
Rice 70 Glow Milky Toner
Morning
€18.33
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Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
€35.90
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SPF
Heartleaf Silky Moisture Sun Cream
Morning
€15.99
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
€15.89
-
Serum or Treatment
Green Lemon Vita C Blemish Serum
Evening · Once a week
€41.50
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Nourishing Mask
Heartleaf 77% Soothing Sheet Mask
Once a week
€3.00
Anua vs ISDIN routines for oily skin
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Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
€20.50
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
€36.00
-
Moisturizer
SKIN1004 Centella Cream
Morning · Evening · Once a week
€17.49
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SPF
Eryfotona Actinica
Morning
€32.49
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Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
€97.52
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Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
€16.90
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Serum or Treatment
Flavo-C Serum
Evening · Once a week
€44.30
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€48.55
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Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
€16.79
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Cleanser
Heartleaf Quercetin Pore Deep Cleansing Foam
Morning · Evening · Once a week
€13.02
-
Hydrating Toner
Rice Enzyme Brightening Cleansing Powder
Morning · Once a week
€16.85
-
Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
€35.90
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
€15.99
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
€15.89
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
€20.49
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
€18.70
-
Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
€16.79
Anua vs ISDIN routines for combination skin
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Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
€39.80
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
€36.00
-
SPF
Eryfotona Actinica
Morning
€32.49
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
€97.52
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
€16.98
-
Serum or Treatment
Flavo-C Serum
Evening · Once a week
€44.30
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€48.55
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
€28.50
-
Cleanser
Heartleaf Quercetin Pore Deep Cleansing Foam
Morning · Evening · Once a week
€13.02
-
Hydrating Toner
Rice 70 Glow Milky Toner
Morning · Once a week
€18.33
-
Moisturizer
Rice Enzyme Brightening Cleansing Powder
Morning · Evening · Once a week
€16.85
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
€15.99
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
€15.89
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
€20.49
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
€18.70
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
€28.50
Questions and answers
Anua or ISDIN: which is better?
Anua is better for improving skin texture and fading dark spots, while ISDIN offers superior ultralight sunscreens and hydration. Every product on the Anua page is fragrance-free, whereas some ISDIN formulas contain fragrance.
What is the difference between Anua and ISDIN?
Anua is a South Korean brand focused on gentle, fragrance-free formulas that help soothe skin, improve texture, and fade dark spots, while ISDIN is a Spanish brand known particularly for ultralight, makeup-friendly sunscreens with a higher price point. Lovi rates ISDIN as a Superior fit for all skin types, whereas Anua is rated as a High fit across the board.
Anua or ISDIN for dry skin?
For dry skin, both brands work well, with Lovi giving ISDIN a Superior fit and Anua a High fit. The products on this page show that ISDIN focuses on ultralight sunscreens and lightweight moisturizers, while Anua features gentle toners and brightening serums.
Anua or ISDIN: which sunscreen is better?
Both Anua and ISDIN feature sunscreens that rate as High or Superior for most skin types on this page. ISDIN sunscreen is often mentioned by reviewers for being ultralight and makeup-friendly.
Which is more affordable, Anua or ISDIN?
Anua is more affordable than ISDIN, as high price point is a noted review theme for ISDIN while high price vs volume is a negative review theme for Anua.
Which brand has better brightening and dark spot fading results, Anua or ISDIN?
Anua does better with brightening and fading dark spots among the products on this page, supported by ingredients like niacinamide which may help reduce cutaneous pigmentation.
How do the fragrance options differ between Anua and ISDIN products?
Anua lists no fragrance in the ingredients for every product on this page. In contrast, ISDIN includes fragrance in 5 of its 8 products on this page.
Which brand is better for improving skin texture, Anua or ISDIN?
Anua does better for improving skin texture than ISDIN according to the review themes on this page.
Anua or ISDIN for oily skin?
Both Anua and ISDIN fit oily skin well, with Lovi rating Anua as High and ISDIN as Superior for this skin type. Reviewers note that ISDIN excels with ultralight sunscreens, while Anua products on this page list no fragrance.
Anua or ISDIN for sensitive skin?
Both Anua and ISDIN fit sensitive skin, with Lovi rating Anua High and ISDIN Superior. Anua features fragrance-free products on the page, while ISDIN offers ultralight sunscreens.
Anua or ISDIN for acne-prone skin?
Both Anua and ISDIN are suitable, but Anua is Lovi rated High for acne-prone skin while ISDIN is rated Superior. The products on this page for both brands feature ingredients like niacinamide and retinol that help improve skin texture and manage breakouts.
The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002
Research behind their key ingredients
Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Emulgels powered by coco-glucoside: A stable and effective synbiotics delivery system for skin care
The clinical efficacy of a new emulsion for acne and conspicuous facial pore amelioration
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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