Anua vs Elemis
Anua and Elemis are two distinctive skincare lines offering thoughtful regimens tailored to specific complexions. Anua, established in 2019, features targeted toners, serums, and moisturizers built around heartleaf, hyaluronic acid, and niacinamide that suit dry and oily acne-prone skin best. Meanwhile, Elemis, founded in 1989, provides nourishing moisturizers, serums, and cleansers anchored by glycerin and shea that favor mature and dry skin. While both brands address similar skin concerns through specialized topicals, the Korean label emphasizes clarity and soothing hydration, whereas the British house focuses on restoring suppleness and barrier function.
Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..
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Elemis is a British skincare brand founded in 1989 and owned by L'Occitane Group since 2019.
elemis.comau.elemis.comen.wikipedia.org
This page compares some of the most popular Anua and Elemis products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Anua vs Elemis products
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Heartleaf Pore Control Cleansing Oil
€15.89
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Heartleaf 77% Soothing Toner
€19.59
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Niacinamide 10% + TXA 4% Serum
€18.70
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PDRN Hyaluronic Acid Capsule 100 Serum
€22.00
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Heartleaf Quercetin Pore Deep Cleansing Foam
€13.02
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Rice 70 Glow Milky Toner
€18.33
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PEACH 70% NIACINAMIDE SERUM
€17.45
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Heartleaf 77% Clear Pad
€20.15
People Say
Texture and Absorption Mostly MentionedMostly Mentioned
- “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
- “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
- “Absorbs almost immediately, and my skin feels well hydrated all day. — Elemis Pro-Collagen Marine Cream”
- “whipped silk feel — Elemis Superfood Midnight Facial”
Hydration and Moisture Mostly MentionedMostly Mentioned
- “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
- “leaves skin plump — Anua Rice 70 Glow Milky Toner”
- “The cream really hydrates and my face looks amazing. — Elemis Pro-Collagen Night Cream”
- “Quenches thirsty skin... immediate improvement. — Elemis Pro-Collagen Marine Cream”
Brightening and Glow Mostly MentionedOften Mentioned
- “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
- “glass-like glow — Anua Rice 70 Glow Milky Toner”
- “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
- “healthy glow — Elemis Dynamic Resurfacing Facial Pads”
Gentle and Non-Irritating Formula Often MentionedSometimes Noted
- “calmed my red spots — Anua Heartleaf 77% Clear Pad”
- “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
- “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
- “no stinging or redness — Elemis Papaya Enzyme Peel”
Skin Smoothing and Exfoliation Sometimes NotedOften Mentioned
- “baby soft — Elemis Dynamic Resurfacing Facial Pads”
- “skin feels baby soft — Elemis Papaya Enzyme Peel”
- “non-stripping formula — Elemis Dynamic Resurfacing Facial Wash”
- “gentle PHA exfoliation — Anua Heartleaf 77% Clear Pad”
Makeup Compatibility and Removal Sometimes NotedSometimes Noted
- “Melted my waterproof mascara — Anua Heartleaf Pore Control Cleansing Oil”
- “makeup applies so smoothly — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
- “melts waterproof mascara — Elemis Pro-Collagen Cleansing Balm”
- “Sits nicely under make up... perfect base. — Elemis Pro-Collagen Marine Cream”
High Price Point Rarely NotedMostly Mentioned
- “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
- “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
- “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
- “Complete waste of money for me. — Elemis Pro-Collagen Marine Cream”
Breakouts and Acne Often MentionedRarely Noted
- “caused cystic acne — Elemis Pro-Collagen Cleansing Balm”
- “terrible spots — Elemis Dynamic Resurfacing Facial Pads”
- “clogged my pores — Elemis Papaya Enzyme Peel”
- “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
Skin Irritation and Sensitivity Sometimes NotedSometimes Noted
- “stinging sensation — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
- “Made my vision blurry for an hour — Anua Heartleaf Pore Control Cleansing Oil”
- “blurry vision — Elemis Pro-Collagen Cleansing Balm”
- “Developed milia and closed comedones. — Elemis Pro-Collagen Marine Cream”
Anua vs Elemis routines for dry skin
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Cleanser
Dynamic Resurfacing Facial Wash
Morning · Evening · Once a week
€35.90
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Hydrating Toner
Paula's Choice Advanced Replenishing Toner
Morning
€34.00
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Moisturizer
Pro-Collagen Night Cream
Morning · Evening · Once a week
€89.95
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SPF
Pro-Collagen Marine Cream
Morning
€120.00
-
Pre-Cleanser
Pro-Collagen Cleansing Balm
Evening · Once a week
€41.95
-
Serum or Treatment
Pro-Collagen Glow Boost Exfoliator
Evening · Once a week
€52.45
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Nourishing Mask
Abib Rice Probiotics Overnight Mask
Once a week
€15.30
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Cleanser
Hyaluronic Acid Hydrating Gentle Foaming Cleanser
Morning · Evening · Once a week
€14.00
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Hydrating Toner
Rice 70 Glow Milky Toner
Morning
€18.33
-
Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
€35.90
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
€15.99
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
€15.89
-
Serum or Treatment
Green Lemon Vita C Blemish Serum
Evening · Once a week
€41.50
-
Nourishing Mask
Heartleaf 77% Soothing Sheet Mask
Once a week
€3.00
Anua vs Elemis routines for oily skin
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Cleanser
Heartleaf Quercetin Pore Deep Cleansing Foam
Morning · Evening · Once a week
€13.02
-
Hydrating Toner
Rice Enzyme Brightening Cleansing Powder
Morning · Once a week
€16.85
-
Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
€35.90
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
€15.99
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
€15.89
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
€20.49
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
€18.70
-
Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
€16.79
-
Cleanser
Dynamic Resurfacing Facial Wash
Morning · Evening · Once a week
€35.90
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
€36.00
-
Moisturizer
Pro-Collagen Marine Cream
Morning · Evening · Once a week
€120.00
-
Pre-Cleanser
Pro-Collagen Cleansing Balm
Evening · Once a week
€41.95
-
Cleansing Toner
Balancing Lavender Toner
Evening
€26.90
-
Serum or Treatment
Papaya Enzyme Peel
Evening · Once a week
€30.90
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€48.55
-
Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
€16.79
Anua vs Elemis routines for combination skin
-
Cleanser
Heartleaf Quercetin Pore Deep Cleansing Foam
Morning · Evening · Once a week
€13.02
-
Hydrating Toner
Rice 70 Glow Milky Toner
Morning · Once a week
€18.33
-
Moisturizer
Rice Enzyme Brightening Cleansing Powder
Morning · Evening · Once a week
€16.85
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
€15.99
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
€15.89
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
€20.49
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
€18.70
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
€28.50
-
Cleanser
Dynamic Resurfacing Facial Wash
Morning · Evening · Once a week
€35.90
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
€36.00
-
Moisturizer
Pro-Collagen Marine Cream
Morning · Evening · Once a week
€120.00
-
Pre-Cleanser
Pro-Collagen Cleansing Balm
Evening · Once a week
€41.95
-
Cleansing Toner
Balancing Lavender Toner
Evening
€26.90
-
Serum or Treatment
Papaya Enzyme Peel
Evening · Once a week
€30.90
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€48.55
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
€28.50
Questions and answers
Anua or Elemis: which is better?
Anua and Elemis are equally matched on this page, as both brands achieve High routine fit levels across all skin types. Anua stands out for brightening and gentle formulas with zero fragrance across the products on this page, whereas Elemis offers luxurious textures with a higher price point.
What is the difference between Anua and Elemis?
Anua focuses on gentle, fragrance-free formulas with key ingredients like heartleaf and niacinamide, making it well-suited for brightening and soothing sensitive skin. In contrast, Elemis leans toward luxurious, heavily fragranced formulations emphasizing anti-aging and skin smoothing with ingredients like shea butter and marine extracts.
Anua or Elemis for dry skin?
Both Anua and Elemis fit dry skin well, offering high routine levels among the products on this page. Anua features fragrance-free formulas with key ingredients like hyaluronic acid and glycerin, whereas Elemis provides luxurious moisturizers like the Pro-Collagen Marine Cream.
Anua or Elemis: which cleanser is better?
Both Anua and Elemis offer a variety of cleansers on this page, and the better choice depends on your skin's needs and fragrance preferences. Anua cleansers focus on key ingredients like heartleaf and feature fragrance-free formulas, whereas Elemis cleansers often incorporate added fragrance alongside botanical extracts.
Which is more affordable, Anua or Elemis?
Review themes on this page indicate that Anua does better with a lower price point, making it more affordable than Elemis.
Which brand has more fragrance-free products, Anua or Elemis?
Anua has more fragrance-free products than Elemis, as every single product on Anua's page lists no fragrance in its ingredients. In contrast, Elemis has fragrance listed in 18 out of 22 products on its page.
Anua or Elemis: which is better for brightening and glow?
Anua does better for brightening and glow compared to Elemis, according to the review themes on this page. Ingredients like niacinamide, found in Anua's products, help reduce cutaneous pigmentation.
Anua or Elemis: which is better for skin smoothing and exfoliation?
Elemis is better for skin smoothing and exfoliation based on the product reviews on this page. The products on this page help improve skin texture.
Anua or Elemis for oily skin?
Anua and Elemis both fit oily skin at a High level based on the products on this page. Anua features lightweight, fast-absorbing toners and fragrance-free formulas, while Elemis offers choices like the Balancing Lavender Toner that helps with oily skin.
Anua or Elemis for sensitive skin?
Both Anua and Elemis achieve a High routine fit level for sensitive skin on the products on this page. Anua features fragrance-free formulas across all products, whereas Elemis includes added fragrance in the majority of its range.
Anua or Elemis for acne-prone skin?
Both Anua and Elemis have an equal High routine fit level for acne-prone skin on the products on this page. Reviewers note that Anua does better for gentle and non-irritating formulas, while Elemis is associated with breakouts and acne.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
Topical beta-carotene protects against infra-red-light-induced free radicals
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
A Rose Extract Protects the Skin against Stress Mediators: A Potential Role of Olfactory Receptors
Comparative measurement of hydration effects of herbal moisturizers
Topical Almond Oil for Prevention of Pressure Injuries: A Single-Blinded Comparison Study
Skin recovery by Lavandula angustifolia leaf callus extract: Redox control of Nrf2 signaling
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Formulation and evaluation of exotic fat based cosmeceuticals for skin repair
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Emulgels powered by coco-glucoside: A stable and effective synbiotics delivery system for skin care
Effects of fermented tea seed oil on the skin lipid barrier and microbiome of sensitive skin
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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